path

Lynx Cat working at a computer checking out a booking system
Design, E-Commerce, Navigation Clarity, Responsive Website Design, Time Management, Web Services

Online Booking System Day 2: Choosing The Right Platform

Day 2 explores how to choose the right booking or scheduling platform by comparing WordPress plugins, cloud services, hybrid solutions, and enterprise tools.

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Online Booking System Day 2: Choosing The Right Platform Read Post »

cartoon of a man studying and confused by visitor paths
Analytics & Tracking, automation tools and tips, Click Behavior, Consult, Fractional Services, Funnel Design, Scan, Web Services

Visitor Paths Reveal What Customers Won’t Say Out Loud

You can learn a lot from what customers tell you.
But you learn far more from watching how they move.

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Visitor Paths Reveal What Customers Won’t Say Out Loud Read Post »

The drift mapping workbook
Web Design, Analytics & Tracking, Consult, Content Creation Strategies, Design, Focus Planning, Funnel Design, Marketing and SEO Tips, Process Cleanup, Search and SEO Tips, UX and Accessibility

The Drift Mapping Workbook

A practical workbook to help you map invisible visitor paths, emotional drivers, and content gaps — so you can design your site and marketing for how people really drift.

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The Drift Mapping Workbook Read Post »

sunrise view from firetower with flag
about, Clarity Messaging, Click Behavior, Consult, Content Creation Strategies, Design, Focus and Productivity, Focus Planning, Funnel Design, Inspiration, Process Cleanup, Productivity, Scan, UX and Accessibility, UX Friction, Values, Web Services

UX and Independence: Why Freedom Still Starts with Clarity

The Courage to Say “This Isn’t Working” Two hundred and fifty years ago, a group of imperfect but determined people

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UX and Independence: Why Freedom Still Starts with Clarity Read Post »

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Web Design, Clarity Messaging, Consult, Search and SEO Tips, SEO

They’re Reading Your Site but Not Getting It: 5 Clarity Killers

If people keep asking what you do, your website doesn’t have clarity A website that lacks clarity can lead to

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They’re Reading Your Site but Not Getting It: 5 Clarity Killers Read Post »

looking confused at a computer monitor
Click Behavior, Design, UX and Accessibility, Web Design, Web Services

4 UX Tweaks That Stop Users Clicking The Wrong Thing

When your visitors keep clicking the wrong thing, it’s not their fault—it’s your layout. Clicks are gold. They tell you

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4 UX Tweaks That Stop Users Clicking The Wrong Thing Read Post »

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Web Design, Content Creation Strategies, Design, E-Commerce, Inspiration, Marketing and SEO Tips, Search and SEO Tips, SEO, UX Friction, Web Services

One Clear Mountain Top Experience

You’ve mapped the route. You’ve cleared the path. Now give your visitors what they came for: a mountain top experience.

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One Clear Mountain Top Experience Read Post »

illustrating a path
Web Design, Content Creation Strategies, Marketing and SEO Tips, Search and SEO Tips

Build Trust Along the Way

Build trust along the way You’ve simplified the path. You’ve clarified the first step. Now comes the part too many

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Build Trust Along the Way Read Post »

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Content Creation Strategies, Design, Marketing and SEO Tips, Navigation Clarity, Responsive Website Design, Search and SEO Tips, SEO, UX Friction, Web Services

Offer Fewer Paths, Not More Clutter

It’s important to offer fewer paths If someone lands on your website and doesn’t know where to go next, It’s

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Offer Fewer Paths, Not More Clutter Read Post »

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Web Design, Click Behavior, Design, Marketing and SEO Tips, Responsive Website Design, Search and SEO Tips, SEO

What Visitors Want on Their First Click

(And Why Most Sites Miss It) What visitors want when they reach your site—whether through a Klaviyo campaign, a Google

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What Visitors Want on Their First Click Read Post »

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