Marketing and SEO Tips

Marketing and SEO Tips

cartoon of a man studying and confused by visitor paths
Analytics & Tracking, automation tools and tips, Click Behavior, Consult, Fractional Services, Funnel Design, Scan, Web Services

Visitor Paths Reveal What Customers Won’t Say Out Loud

You can learn a lot from what customers tell you.
But you learn far more from watching how they move.

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Visitor Paths Reveal What Customers Won’t Say Out Loud Read Post »

analytics is a cool app
Analytics & Tracking, Click Behavior, Consult, E-Commerce, Fractional Services, Hidden Demand, Navigation Clarity, Scan, Search and SEO Tips, Web Design, Web Services

Why Analytics Deserves A Spot On Your To-Do List

Day Four: Why Analytics Deserves a Spot on Your To-Do List (and Saves You Time and Money) If your to-do

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Why Analytics Deserves A Spot On Your To-Do List Read Post »

trying to figure out path to take
Content Creation Strategies, Analytics & Tracking, Click Behavior, Consult, Content Efficiency, E-Commerce, Marketing and SEO Tips, Navigation Clarity, Scan, Search and SEO Tips, UX and Accessibility, UX Friction, Web Services

Why the Words People Use Online Matter More Than Yours

The words you use on your website may not match what visitors are looking for. Here’s how to use simple research to speak their language—and keep them moving forward.

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Why the Words People Use Online Matter More Than Yours Read Post »

exploring clues to a path
Web Design, Click Behavior, Focus and Productivity, Navigation Clarity, Scan, SEO, UX and Accessibility, Web Services

Website Analytics: The Research Tool You Can’t Ignore

Your website isn’t just for selling—it’s a built-in research tool. Learn why analytics reveal customer behavior more honestly than surveys and how that insight transforms your business.

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Website Analytics: The Research Tool You Can’t Ignore Read Post »

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Web Design, Content Creation Strategies, Productivity, Time Management, Web Services

Why Interactive Content Saves You Time (Not Wastes It)

If you’ve ever thought “I don’t have time for content,” you’re not alone. Most business owners I talk to feel

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Why Interactive Content Saves You Time (Not Wastes It) Read Post »

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