Inspiration

Posts on influential figures, books, and ideas that give me inspiration.

Image of a man realizing his business may already have the advantage
Content Creation Strategies, Creativity, Focus and Productivity, Fractional Services, Hidden Demand, Inspiration, Knowledge Management, Process Cleanup, Productivity, Time Management

What If the Advantage Is Already in Your Business?

Most businesses are hunting for the next big solution while underusing the tools, software, and services they already pay for. Before adding something new, it’s worth asking a sharper question: are we fully leveraging what’s already in place?

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What If the Advantage Is Already in Your Business? Read Post »

Man laughs heartily at three framed images: iPhone, Raptor rocket engine, Apple computer.
Focus and Productivity, Analytics & Tracking, Click Behavior, Consult, Design, Hidden Demand, Inspiration, Interests, Navigation Clarity, Productivity, Scan, UX Friction, Values

The Doubters Club

History’s biggest innovations — from the personal computer to the rocket engine — were dismissed as “too simple.” Here’s why clarity always sounds crazy before it works.

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The Doubters Club Read Post »

Happy person walks chocolate path, autumn forest. "BEYOND THE CLICK" sign, floating chocolate bars overhead.
Content Creation Strategies, Analytics & Tracking, Click Behavior, Content Efficiency, Design, Fractional Services, Inspiration, Navigation Clarity, Scan, Search and SEO Tips, SEO, UX and Accessibility, UX Friction, Values

Beyond the Click (The Real Why Behind Choices)

People don’t buy the thing — they buy the feeling. From chocolate bars to vacations to website clicks, here’s how to uncover the real why behind choices.

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Beyond the Click (The Real Why Behind Choices) Read Post »

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Consult, Content Efficiency, Creativity, Focus and Productivity, Fractional Services, Inspiration, Interests, Marketing and SEO Tips, Process Cleanup, Productivity, Responsive Website Design, Scan, Trends, Web Design, Web Services

Quick Website Wins That Make A Big Difference

Sometimes you don’t need a full redesign, a massive audit, or a six-month plan. Sometimes you just need a few

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Quick Website Wins That Make A Big Difference Read Post »

sunrise view from firetower with flag
about, Clarity Messaging, Click Behavior, Consult, Content Creation Strategies, Design, Focus and Productivity, Focus Planning, Funnel Design, Inspiration, Process Cleanup, Productivity, Scan, UX and Accessibility, UX Friction, Values, Web Services

UX and Independence: Why Freedom Still Starts with Clarity

The Courage to Say “This Isn’t Working” Two hundred and fifty years ago, a group of imperfect but determined people

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UX and Independence: Why Freedom Still Starts with Clarity Read Post »

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