100% Off Site Scan through July 23rd! Use code HLX-FSD72R2 at checkout. Learn More

Analytics & Tracking

Obsidian Hyperlynx
Digital Strategy, Analytics & Tracking, Clarity Messaging, Content Efficiency, Focus and Productivity, Focus Planning, Interests, Knowledge Management, Productivity

Obsidian and the Case for Personal Knowledge Systems

I didn’t move to Obsidian because I wanted a better notes app. I moved because my notes weren’t working together.

, , , , , , , , ,

Obsidian and the Case for Personal Knowledge Systems Read Post »

thanksgiving analytics
Inspiration, Analytics & Tracking

Thankful for Signals: Seeing What’s Really Going On Before It’s Too Late

Thankful for signals: Thanksgiving week always brings noise: sales, travel, stress, gratitude, and chaos all sitting in the same room.

, , , , , ,

Thankful for Signals: Seeing What’s Really Going On Before It’s Too Late Read Post »

34191765 0196 48ca 95ca 9f3a05acf828
Analytics & Tracking, automation tools and tips, Click Behavior, Consult, Consulting And Training, Fractional Services, Funnel Design, Scan, Web Services

The Hidden Map: Visitor Paths Reveal What Customers Won’t Say Out Loud

You can learn a lot from what customers tell you.
But you learn far more from watching how they move.

, , , , , , , , , , , , , , , , ,

The Hidden Map: Visitor Paths Reveal What Customers Won’t Say Out Loud Read Post »

06e5c620 eb78 4eb1 a6ce 37bf606c8850
Analytics & Tracking, automation tools and tips, Clarity Messaging, Consult, Freelancing, Funnel Design, Marketing and SEO Tips, Responsive Website Design, Scan, Search and SEO Tips, UX and Accessibility, Web Services

Stop Guessing: Why Analytics Reveal Truth and Surveys Alone Can’t

While everyone focuses on loud opinions (reviews, surveys, comments), the real gift is the quiet, consistent signal your analytics provide every day

, , , , ,

Stop Guessing: Why Analytics Reveal Truth and Surveys Alone Can’t Read Post »

45a8ff8f a780 4cc0 b1e1 4cb8d677fdef
Analytics & Tracking, Click Behavior, Consult, Design, Focus and Productivity, Freelancing, Hidden Demand, Inspiration, Interests, Navigation Clarity, Productivity, Scan, UX Friction, Values

The Doubters Club

History’s biggest innovations — from the personal computer to the rocket engine — were dismissed as “too simple.” Here’s why clarity always sounds crazy before it works.

, , , , , , , , , , ,

The Doubters Club Read Post »

ca79ad28 0069 4e2e 84ac 76f83cc27769
Web Design, Analytics & Tracking, Consult, Consulting And Training, Content Creation Strategies, Design, Focus Planning, Funnel Design, Marketing and SEO Tips, Process Cleanup, Search and SEO Tips, UX and Accessibility

The Drift Mapping Workbook

A practical workbook to help you map invisible visitor paths, emotional drivers, and content gaps — so you can design your site and marketing for how people really drift.

, , , , , , , , , , , , , , , , , , ,

The Drift Mapping Workbook Read Post »

Scroll to Top