Analytics & Tracking

Information on Analytics and Tracking to Improve your website

Obsidian Hyperlynx
Analytics & Tracking, Clarity Messaging, Content Efficiency, Focus and Productivity, Focus Planning, Interests, Knowledge Management, Productivity

Obsidian and the Case for Personal Knowledge Systems

I didn’t move to Obsidian because I wanted a better notes app. I moved because my notes weren’t working together.

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cartoon of a man studying and confused by visitor paths
Analytics & Tracking, automation tools and tips, Click Behavior, Consult, Fractional Services, Funnel Design, Scan, Web Services

Visitor Paths Reveal What Customers Won’t Say Out Loud

You can learn a lot from what customers tell you.
But you learn far more from watching how they move.

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graphic showing dashboard graphs and indicators
Analytics & Tracking, automation tools and tips, Clarity Messaging, Consult, Funnel Design, Marketing and SEO Tips, Responsive Website Design, Scan, Search and SEO Tips, UX and Accessibility, Web Services

Stop Guessing: Why Analytics Reveal Truth and Surveys Alone Can’t

While everyone focuses on loud opinions (reviews, surveys, comments), the real gift is the quiet, consistent signal your analytics provide every day

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Man laughs heartily at three framed images: iPhone, Raptor rocket engine, Apple computer.
Focus and Productivity, Analytics & Tracking, Click Behavior, Consult, Design, Hidden Demand, Inspiration, Interests, Navigation Clarity, Productivity, Scan, UX Friction, Values

The Doubters Club

History’s biggest innovations — from the personal computer to the rocket engine — were dismissed as “too simple.” Here’s why clarity always sounds crazy before it works.

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The drift mapping workbook
Web Design, Analytics & Tracking, Consult, Content Creation Strategies, Design, Focus Planning, Funnel Design, Marketing and SEO Tips, Process Cleanup, Search and SEO Tips, UX and Accessibility

The Drift Mapping Workbook

A practical workbook to help you map invisible visitor paths, emotional drivers, and content gaps — so you can design your site and marketing for how people really drift.

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