Analytics & Tracking

Information on Analytics and Tracking to Improve your website

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Analytics & Tracking, automation tools and tips, Click Behavior, Consult, Fractional Services, Funnel Design, Scan, Web Services

Visitor Paths Reveal What Customers Won’t Say Out Loud

You can learn a lot from what customers tell you.
But you learn far more from watching how they move.

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Visitor Paths Reveal What Customers Won’t Say Out Loud Read Post »

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Analytics & Tracking, automation tools and tips, Clarity Messaging, Consult, Funnel Design, Marketing and SEO Tips, Responsive Website Design, Scan, Search and SEO Tips, UX and Accessibility, Web Services

Stop Guessing: Why Analytics Reveal Truth and Surveys Alone Can’t

While everyone focuses on loud opinions (reviews, surveys, comments), the real gift is the quiet, consistent signal your analytics provide every day

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Stop Guessing: Why Analytics Reveal Truth and Surveys Alone Can’t Read Post »

Man laughs heartily at three framed images: iPhone, Raptor rocket engine, Apple computer.
Focus and Productivity, Analytics & Tracking, Click Behavior, Consult, Design, Hidden Demand, Inspiration, Interests, Navigation Clarity, Productivity, Scan, UX Friction, Values

The Doubters Club

History’s biggest innovations — from the personal computer to the rocket engine — were dismissed as “too simple.” Here’s why clarity always sounds crazy before it works.

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The Doubters Club Read Post »

The drift mapping workbook
Web Design, Analytics & Tracking, Consult, Content Creation Strategies, Design, Focus Planning, Funnel Design, Marketing and SEO Tips, Process Cleanup, Search and SEO Tips, UX and Accessibility

The Drift Mapping Workbook

A practical workbook to help you map invisible visitor paths, emotional drivers, and content gaps — so you can design your site and marketing for how people really drift.

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The Drift Mapping Workbook Read Post »

Happy person walks chocolate path, autumn forest. "BEYOND THE CLICK" sign, floating chocolate bars overhead.
Content Creation Strategies, Analytics & Tracking, Click Behavior, Content Efficiency, Design, Fractional Services, Inspiration, Navigation Clarity, Scan, Search and SEO Tips, SEO, UX and Accessibility, UX Friction, Values

Beyond the Click (The Real Why Behind Choices)

People don’t buy the thing — they buy the feeling. From chocolate bars to vacations to website clicks, here’s how to uncover the real why behind choices.

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Beyond the Click (The Real Why Behind Choices) Read Post »

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