History’s biggest innovations — from the personal computer to the rocket engine — were dismissed as “too simple.” Here’s why clarity always sounds crazy before it works.
People drift. I drift. Your customers drift. Here’s why wandering paths in analytics are pure gold — and how to design your site and marketing like a trail system that keeps them safe while they explore.
The Value of the Invisible (Why Drifting Happens) Read Post »
Patrick’s “resting this weekend,” so you get me. Buckle up. Look, a website is like a Jell-O mold from the
The Growling Lynx Fills In: Website Refinement, Miller-Style Read Post »
If people keep asking what you do, your website doesn’t have clarity A website that lacks clarity can lead to
They’re Reading Your Site but Not Getting It: 5 Clarity Killers Read Post »
Echo Glen Signal Tower Presents Episode 001 – “The Voice Behind the Static” Broadcast Time: 11:00 PM Host: The Station