HyperLynx Core Services
Core Site Restoration, More Leads From the Site You Already Have
A focused two-month project that wakes up the tools you already pay for, tightens the funnels visitors drop out of, and removes the friction between “landed on your site” and “picked up the phone.” Restoration, not replacement. You keep the site you have, it just starts earning again.
Site Restoration is the right fit if:
- Your site works but doesn’t earn, traffic comes in, leads don’t come out.
- You’re paying for tools (HubSpot, MailChimp, Calendly, GA4, forms, a CRM) that aren’t really doing anything for you.
- The last person who touched it left with the keys, the login list, and the reasoning behind the setup.
- You’ve been told you need a rebuild but suspect that’s overkill, and you’d rather restore what you have than start over.
- You want a defined project with a start, a finish, and a documented handoff, not an open-ended engagement.
What every Site Restoration includes, see the terms
One-time • Credited within 90 days
BenchWeek 1–2 Teardown Weeks 1–2 Everything on the workbench. What you have, what’s still running, what’s asleep, what’s dead weight.
- Full stack inventory (tools, subscriptions, connections)
- Funnel and drop-off analysis
- UX friction points, mapped and prioritized
- Message and clarity review on high-traffic pages
- Analytics and measurement gap check
- Written restoration plan with scope and cost
RebuildWeek 3–7 Rebuild Weeks 3–7 The main work. Wake up the tools, connect the plumbing, tighten the funnels, remove the friction.
- Dormant tools activated and connected
- Forms routed to CRM, not orphan inboxes
- Automations wired, tested, and documented
- CTAs, paths, and page structure tightened
- Analytics, tracking, and conversion goals live
- Message and copy sharpened on the pages that matter
Test FlightWeek 8 Shakedown Week 8 The test flight. Verify everything runs, document it, hand over the keys.
- End-to-end verification of every restored path
- Conversion Playbook PDF, written for the owner
- Walkthrough video of the new setup
- Live handoff session, 60 minutes
- Every credential and login returned to you
- Optional roll-in to the Flight Plan for continuity
How a Restoration Works
A defined project, run to a proven method, with a clean handoff at the end.
A site that “worked,” waking up the tools that weren’t
Frequently Asked Questions
What small business owners want to know before starting a Site Restoration.
What’s the difference between a restoration and a rebuild?
A rebuild starts from a blank page. A restoration starts from what you already have and makes it run right. Restoration is faster, cheaper, and keeps the equity your site has already built with search engines, customers, and your brand.
The rare case where a rebuild is the honest answer, the Teardown phase surfaces it, and we scope it together. Restoration is the default because it’s the right answer for most sites.
Why is this focused on conversion instead of design?
Because most sites don’t have a design problem. They have a communication and friction problem, the message is fuzzy, the paths are cluttered, and the tools they’re paying for aren’t doing anything. A prettier site rarely fixes any of that.
Site Restoration works on the parts that actually move the needle for a small business, the funnel, the tools, and the clarity of what the site says to a first-time visitor. Design work happens where it matters, in service of that.
What’s actually included at “starting at $2,499”?
The $2,499 floor covers a focused restoration on a small site with a limited scope: full Teardown, a Rebuild targeting the highest-impact fixes, and a full Shakedown with the Handoff Package.
Larger sites, deeper tool stacks, or more ambitious scope raise the number. Scope and price are agreed in writing after Teardown, before Rebuild begins, so there are no surprises.
How long does a restoration actually take?
Two months is the default rhythm: two weeks of Teardown, five weeks of Rebuild, one week of Shakedown. Bigger projects take longer, and that’s said out loud during scoping. The timeline is set with you, not on you.
Do I need to buy new tools?
Almost never. Most restorations run entirely on the tools you’re already paying for. The whole point of the work is to make those tools finally earn their keep. If something’s genuinely missing or broken beyond repair, you’ll hear that during Teardown before any recommendation to spend.
What happens after Shakedown?
You own everything. Keys, credentials, documentation, the site itself, and the Handoff Package. If you want continuity, the Flight Plan care program is available and picks up where Restoration leaves off. If you don’t, we’ve left you with the operating manual either way.