The Drift Mapping Workbook
A practical workbook to help you map invisible visitor paths, emotional drivers, and content gaps — so you can design your site and marketing for how people really drift.
DIY Website and Tech Projects
A practical workbook to help you map invisible visitor paths, emotional drivers, and content gaps — so you can design your site and marketing for how people really drift.
Every website has two sides: The public-facing part you see—design, images, content. And the technical layer underneath—code, structure, mobile responsiveness,
You are optiming websites all the time cleaning up broken links, speeding up page loads, rewriting meta descriptions, and making
What If You Were the Website? A Real World Take on SEO Read Post »
This wasn’t the series I originally planned to write. But looking back, I’m glad I followed the impulse to shift
You can know all the rules. You can write great content. You can structure everything perfectly in your head. And
How Even SEO Pros Miss Things Without the Right Tools Read Post »
Back to Past Projects Overview This final chapter is about reconnection, renewal, and choosing to do things differently going forward.
Day 7: Carroll Media, HyperLynx Studio & Culligan Quench Read Post »
? Back to Past Projects Overview This one’s personal. I launched SpinningSilk Multimedia first as a side gig and the
Day 4: The Side Gig That Should’ve Stayed on the Side – SpinningSilk Multimedia Read Post »
Back to Past Projects Overview Missed Contributions Sometimes you offer your skills and get sidelined. Other times, you find ways
Day 2: Missed Contributions but Serving Where I Could Read Post »
Back to Past Projects Overview Before web content strategy was a career, before WordPress became a household name, and before
Day 1: Where It Began – The Spark of Web Curiosity Read Post »
AI is Like the New College Grad Who Thinks They Know Everything Remember your first job? Maybe you saw outdated
Beyond the Algorithm: The Value of Original Thought Read Post »