Graphic Design and Branding
When most people think of a “gallery,” they picture an artist’s portfolio or a photographer’s collection. But in the digital […]
The words you use on your website may not match what visitors are looking for. Here’s how to use simple research to speak their language—and keep them moving forward.
Why the Words People Use Online Matter More Than Yours Read Post »
When your visitors keep clicking the wrong thing, it’s not their fault—it’s your layout. Clicks are gold. They tell you
Why Users Keep Clicking the Wrong Thing: 4 UX Tweaks That Fix It Fast Read Post »
You’ve mapped the route. You’ve cleared the path. Now give your visitors what they came for: a mountain top experience.
It’s important to offer fewer paths If someone lands on your website and doesn’t know where to go next, It’s
Most people assume their website funnel begins on the homepage. That’s a common mistake. In reality, the path to your
From Entry to Action: The Website Funnel Starts Before Your Homepage Read Post »
Refined, Not Reduced – Navigation Series, Part 6 There’s a persistent idea that if you just tag everything enough or
Tag Clouds, Categories, and the Myth of Discovery Read Post »
Refined, Not Reduced – Navigation Series, Part 5 The footer is the last part of your site people see and
Refined, Not Reduced – Navigation Series, Part 4 There was a time when every website had a sidebar. Then came
Refined, Not Reduced – Navigation Series, Part 3 Table of contents blocks are like station maps at a busy terminal:
