If you’ve ever looked at your site analytics and thought, “Why aren’t people taking action?”—you’re not alone. Often, it’s not […]
5 Fixes That Uncover Hidden Demand on Your Website Read Post »
You’ve mapped the route. You’ve cleared the path. Now give your visitors what they came for: a mountain top experience.
One Clear Mountain Top Experience Read Post »
It’s important to offer fewer paths If someone lands on your website and doesn’t know where to go next, It’s
Offer Fewer Paths, Not More Clutter Read Post »
(And Why Most Sites Miss It) What visitors want when they reach your site—whether through a Klaviyo campaign, a Google
What Visitors Want on Their First Click Read Post »
Refined, Not Reduced – Navigation Series, Part 6 There’s a persistent idea that if you just tag everything enough or
Tag Clouds, Categories, and the Myth of Discovery Read Post »
Refined, Not Reduced – Navigation Series, Part 5 The footer is the last part of your site people see and
Footers, Not Dumpsters Read Post »
Refined, Not Reduced – Navigation Series, Part 4 There was a time when every website had a sidebar. Then came
Sidebars That Actually Help Read Post »
Refined, Not Reduced – Navigation Series, Part 3 Table of contents blocks are like station maps at a busy terminal:
Table of Contents vs. Table of Chaos Read Post »
Refined, Not Reduced – Navigation Series, Part 2 Your services page might be trying to do too much. If you’ve
Why Your Services Page Feels Like a Diner Menu from 1986 Read Post »
This wasn’t the series I originally planned to write. But looking back, I’m glad I followed the impulse to shift
5 Lessons Learned From a Week of SEO Read Post »