If you’ve ever looked at your site analytics and thought, “Why aren’t people taking action?”—you’re not alone. Often, it’s not […]
5 Fixes That Uncover Hidden Demand on Your Website Read Post »
You’ve mapped the route. You’ve cleared the path. Now give your visitors what they came for: a mountain top experience.
It’s important to offer fewer paths If someone lands on your website and doesn’t know where to go next, It’s
(And Why Most Sites Miss It) What visitors want when they reach your site—whether through a Klaviyo campaign, a Google
Refined, Not Reduced – Navigation Series, Part 6 There’s a persistent idea that if you just tag everything enough or
Tag Clouds, Categories, and the Myth of Discovery Read Post »
Refined, Not Reduced – Navigation Series, Part 5 The footer is the last part of your site people see and
Refined, Not Reduced – Navigation Series, Part 4 There was a time when every website had a sidebar. Then came
Refined, Not Reduced – Navigation Series, Part 3 Table of contents blocks are like station maps at a busy terminal:
Refined, Not Reduced – Navigation Series, Part 2 Your services page might be trying to do too much. If you’ve
Why Your Services Page Feels Like a Diner Menu from 1986 Read Post »
This wasn’t the series I originally planned to write. But looking back, I’m glad I followed the impulse to shift
5 Lessons Learned From a Week of SEO | HyperLynx Studio Read Post »
