Website Analytics and Tracking

Website Analytics and Tracking

Analytics for humans
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Analytics for Humans

Every good SEO strategy ends with data. We look at: What pages are performing Where people are dropping off What needs improvement And what’s actually working (even if it’s not flashy) But real-life analytics aren’t found in spreadsheets or dashboards. They show up in the quiet: How you feel at the end of a day…

How even seo pros miss things without the right tools
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How Even SEO Pros Miss Things Without the Right Tools

You can know all the rules. You can write great content. You can structure everything perfectly in your head. And still miss something critical. I say this not as a beginner, but as someone who’s worked with SEO professionally for years — in both client projects and full-time roles. Tools like Rank Math PRO don’t…

Isn’t wordpress already good at seo?
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Isn’t WordPress Already Good at SEO?

If you’ve ever told yourself, “I don’t need an SEO plugin — WordPress is already built for SEO,” you’re not totally wrong… but you’re not completely right either. This belief is one of the biggest half-truths I run into — especially among small business owners and DIY site builders. What WordPress Gets Right (Out of…

Day 7: the comeback project – carroll media, hyperlynx studio & culligan quench
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Day 7: The Comeback Project – Carroll Media, HyperLynx Studio & Culligan Quench

Back to Past Projects Overview This final chapter is about reconnection, renewal, and choosing to do things differently going forward. By the time Carroll Media Services re-entered the picture, I had been through a full career cycle: the early enthusiasm, the missteps, the wins, and the burnouts. But this time, I didn’t jump in with…

Day 6: the right tools and timing – csn & javasmart
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Day 6: The Right Tools and Timing – CSN & JavaSmart

Back to Past Projects Overview It’s wonderful when the right tools and timing hit. After a long stretch of navigating tough fits and heavier roles, Coffee Shopping Network (CSN) was a breath of fresh air. This was the first time I had the tools, platform, and support to run an e-commerce operation the way I…

Outreach north america
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Day 3: Systems Thinking Before I Had the Words – From Admin to Architect

Back to Past Projects Overview The Start of Systems thinking – Some jobs stretch you in unexpected directions. You’re hired for one thing, but end up wearing five hats—and somewhere in the middle, you realize you’re building more than just tasks. You’re building systems. That’s what happened during my time at Outreach North America (ARP…

Conversion series – part 3: why d&m restoration never hit its online potential but….
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Conversion Series – Part 3: Why D&M Restoration Never Hit Its Online Potential but….

D&M Restoration was a fascinating place—a workshop where vintage car parts got a new lease on life. The website showed the craftsmanship, but most conversions happened over the phone, not online. It wasn’t a failure—just a choice. The owner preferred advertising in niche magazines, where classic car enthusiasts found him. He understood his audience, and…

Why i switched from “building websites” to “optimizing them”
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Why I Switched from “Building Websites” to “Optimizing Them”

Intro Optimizing thoughts – A few years ago, I thought the best way to help businesses was to build them a brand-new website from scratch. And while I absolutely could still do that, I’ve come to realize that my time is limited, and as a one-person operation, I need to make decisions that align with…

The 80/20 freelancer – how i’m prioritizing clients, projects and life
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The 80/20 Freelancer – How I’m Prioritizing Clients, Projects and Life

Introduction: Why I Had to Rethink My Freelancing Between my full-time job, family, and freelancing, I only have so much time in the day. I needed a way to focus on what actually matters instead of getting lost in endless tasks. That’s when I really leaned into the 80/20 principle—the idea that 80% of the…