Offer Fewer Paths, Not More Clutter
It’s important to offer fewer paths If someone lands on your website and doesn’t know where to go next, It’s […]
Website Analytics and Tracking
It’s important to offer fewer paths If someone lands on your website and doesn’t know where to go next, It’s […]
Refined, Not Reduced – Navigation Series, Part 6 There’s a persistent idea that if you just tag everything enough or
Tag Clouds, Categories, and the Myth of Discovery Read Post »
You don’t need to rank for everything. You don’t need to write a hundred blog posts. You don’t even need
Focus in SEO: The 20% That Drives 80% of Your Traffic Read Post »
Every good SEO strategy ends with data. We look at: What pages are performing Where people are dropping off What
You can know all the rules. You can write great content. You can structure everything perfectly in your head. And
How Even SEO Pros Miss Things Without the Right Tools Read Post »
If you’ve ever told yourself, “I don’t need an SEO plugin — WordPress is already built for SEO,” you’re not
Back to Past Projects Overview This final chapter is about reconnection, renewal, and choosing to do things differently going forward.
Day 7: Carroll Media, HyperLynx Studio & Culligan Quench Read Post »
Back to Past Projects Overview It’s wonderful when the right tools and timing hit. After a long stretch of navigating
Day 6: The Right Tools and Timing – CSN & JavaSmart Read Post »
Back to Past Projects Overview The Start of Systems thinking – Some jobs stretch you in unexpected directions. You’re hired
Day 3: Systems Thinking Before I Had the Words – From Admin to Architect Read Post »
D&M Restoration Never Hit Its Online Potential—a workshop where vintage car parts were restored. The website showed the craftsmanship, most
Why D&M Restoration Never Hit Its Online Potential Read Post »