Introduction to the Series: Build a Business That Holds Water Most small business owners don’t suffer from a lack of […]
You’ve mapped the route. You’ve cleared the path. Now give your visitors what they came for: a mountain top experience.
Build trust along the way You’ve simplified the path. You’ve clarified the first step. Now comes the part too many
It’s important to offer fewer paths If someone lands on your website and doesn’t know where to go next, It’s
(And Why Most Sites Miss It) What visitors want when they reach your site—whether through a Klaviyo campaign, a Google
Most people assume their website funnel begins on the homepage. That’s a common mistake. In reality, the path to your
From Entry to Action: The Website Funnel Starts Before Your Homepage Read Post »
An Echo Glen Mystery But first a word from our sponsor…. The Growling Lynx Recommends (With Reluctance) You didn’t ask,
Interview conducted live (and somewhat reluctantly) by The Growling Lynx LYNX: Welcome back. It’s late, the woods are loud, and
The Lodge Show, Episode #87: “Possum, Interrupted” Read Post »
Refined, Not Reduced – Navigation Series, Part 6 There’s a persistent idea that if you just tag everything enough or
Tag Clouds, Categories, and the Myth of Discovery Read Post »
Refined, Not Reduced – Navigation Series, Part 5 The footer is the last part of your site people see and
