UX and User Experience Design
If you’ve ever looked at your site analytics and thought, “Why aren’t people taking action?”—you’re not alone. Often, it’s not […]
5 Fixes That Uncover Hidden Demand on Your Website Read Post »
It’s been a few days since my last post—not because I’ve run out of ideas but I’ve been building my
What I’ve Been Building Read Post »
You’ve mapped the route. You’ve cleared the path. Now give your visitors what they came for: a mountain top experience.
One Clear Mountain Top Experience Read Post »
Build trust along the way You’ve simplified the path. You’ve clarified the first step. Now comes the part too many
Build Trust Along the Way Read Post »
It’s important to offer fewer paths If someone lands on your website and doesn’t know where to go next, It’s
Offer Fewer Paths, Not More Clutter Read Post »
(And Why Most Sites Miss It) What visitors want when they reach your site—whether through a Klaviyo campaign, a Google
What Visitors Want on Their First Click Read Post »
Most people assume their website funnel begins on the homepage. That’s a common mistake. In reality, the path to your
Your Website Funnel Starts Before The Homepage Read Post »
Refined, Not Reduced – Navigation Series, Part 6 There’s a persistent idea that if you just tag everything enough or
Tag Clouds, Categories, and the Myth of Discovery Read Post »
Refined, Not Reduced – Navigation Series, Part 5 The footer is the last part of your site people see and
Footers, Not Dumpsters Read Post »
Refined, Not Reduced – Navigation Series, Part 4 There was a time when every website had a sidebar. Then came
Sidebars That Actually Help Read Post »