UX and User Experience Design
If you’ve ever looked at your site analytics and thought, “Why aren’t people taking action?”—you’re not alone. Often, it’s not […]
5 Fixes That Uncover Hidden Demand on Your Website Read Post »
It’s been a few days since my last post—not because I’ve run out of ideas, but because I’ve been elbows-deep
You’ve mapped the route. You’ve cleared the path. Now give your visitors what they came for: a mountain top experience.
Build trust along the way You’ve simplified the path. You’ve clarified the first step. Now comes the part too many
It’s important to offer fewer paths If someone lands on your website and doesn’t know where to go next, It’s
(And Why Most Sites Miss It) What visitors want when they reach your site—whether through a Klaviyo campaign, a Google
Most people assume their website funnel begins on the homepage. That’s a common mistake. In reality, the path to your
From Entry to Action: The Website Funnel Starts Before Your Homepage Read Post »
Refined, Not Reduced – Navigation Series, Part 6 There’s a persistent idea that if you just tag everything enough or
Tag Clouds, Categories, and the Myth of Discovery Read Post »
Refined, Not Reduced – Navigation Series, Part 5 The footer is the last part of your site people see and
Refined, Not Reduced – Navigation Series, Part 4 There was a time when every website had a sidebar. Then came
