values

Analytics for humans
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Analytics for Humans

ByJ Patrick Greer

Every good SEO strategy ends with data. We look at: What pages are performing Where people are dropping off What needs improvement And what’s actually working (even if it’s not flashy) But real-life analytics aren’t found in spreadsheets or dashboards. They show up in the quiet: How you feel at the end of a day…

Systems are your technical seo
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Systems Are Your Technical SEO

ByJ Patrick Greer

Every website has two sides: The public-facing part you see—design, images, content. And the technical layer underneath—code, structure, mobile responsiveness, sitemaps, security. That technical SEO doesn’t get much glory, but it’s essential. A site can look beautiful and still rank poorly if its systems are a mess. Same goes for your life. Habits Are the…

Site speed and you
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Site Speed and You

ByJ Patrick Greer

In website SEO, speed is a big deal. A slow site frustrates visitors. They click away, bounce, or never come back. Even search engines take note—ranking faster sites higher because they provide a better experience. Now think about your personal energy that way. People Feel Your Load Time Do you take forever to “load” in…

Your content is you
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Your Content Is You

ByJ Patrick Greer

In the SEO world, we say “Content is king.” It’s not just about what your site says—it’s about whether that content is relevant, helpful, and consistent with what people came for. Well… same goes for you. You might have the clearest values (keywords) in the world. But if your everyday actions, words, and tone don’t…

Core values are your keywords
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Core Values Are Your Keywords

ByJ Patrick Greer

In SEO, everything starts with keywords. They help search engines understand what a website is about. They guide the right people to the right place at the right time. But when it comes to your real life—your choices, your work, your relationships—what are you optimizing for? Because whether you realize it or not, your life…

What if you were the website? A real world take on seo
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What If You Were the Website? A Real World Take on SEO

ByJ Patrick Greer

You are optiming websites all the time cleaning up broken links, speeding up page loads, rewriting meta descriptions, and making sure the right people can find us through the right keywords. But what if you looked at yourself the same way? What if you thought about your life—the way you spend time, the way you…

Prologue: the search begins somewhere else
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Prologue: The Search Begins Somewhere Else

ByJ Patrick Greer

We hear the phrase “Search Engine Optimization” and immediately think of algorithms, rankings, and keywords. We picture a website being scanned, evaluated, and either elevated or buried. But what if we’ve been narrowing the definition too much? What if SEO isn’t just for websites? What if it’s a lens we could use to understand ourselves—how…