Business and Content Strategy

Business and Content Strategy

Analytics for humans
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Analytics for Humans

ByJ Patrick Greer

Every good SEO strategy ends with data. We look at: What pages are performing Where people are dropping off What needs improvement And what’s actually working (even if it’s not flashy) But real-life analytics aren’t found in spreadsheets or dashboards. They show up in the quiet: How you feel at the end of a day…

Systems are your technical seo
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Systems Are Your Technical SEO

ByJ Patrick Greer

Every website has two sides: The public-facing part you see—design, images, content. And the technical layer underneath—code, structure, mobile responsiveness, sitemaps, security. That technical SEO doesn’t get much glory, but it’s essential. A site can look beautiful and still rank poorly if its systems are a mess. Same goes for your life. Habits Are the…

What if you were the website? A real world take on seo
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What If You Were the Website? A Real World Take on SEO

ByJ Patrick Greer

You are optiming websites all the time cleaning up broken links, speeding up page loads, rewriting meta descriptions, and making sure the right people can find us through the right keywords. But what if you looked at yourself the same way? What if you thought about your life—the way you spend time, the way you…

How even seo pros miss things without the right tools
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How Even SEO Pros Miss Things Without the Right Tools

ByJ Patrick Greer

You can know all the rules. You can write great content. You can structure everything perfectly in your head. And still miss something critical. I say this not as a beginner, but as someone who’s worked with SEO professionally for years — in both client projects and full-time roles. Tools like Rank Math PRO don’t…

Day 7: the comeback project – carroll media, hyperlynx studio & culligan quench
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Day 7: The Comeback Project – Carroll Media, HyperLynx Studio & Culligan Quench

ByJ Patrick Greer

Back to Past Projects Overview This final chapter is about reconnection, renewal, and choosing to do things differently going forward. By the time Carroll Media Services re-entered the picture, I had been through a full career cycle: the early enthusiasm, the missteps, the wins, and the burnouts. But this time, I didn’t jump in with…

Outreach north america
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Day 3: Systems Thinking Before I Had the Words – From Admin to Architect

ByJ Patrick Greer

Back to Past Projects Overview The Start of Systems thinking – Some jobs stretch you in unexpected directions. You’re hired for one thing, but end up wearing five hats—and somewhere in the middle, you realize you’re building more than just tasks. You’re building systems. That’s what happened during my time at Outreach North America (ARP…

Responsive design series day 3: what makes a website truly responsive (without the tech jargon)
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Responsive Design Series Day 3: What Makes a Website Truly Responsive (Without the Tech Jargon)

ByJ Patrick Greer

So far, we’ve talked about why your website needs to adapt and how people are using more devices than ever. But let’s step back for a second and ask a simple question: What actually makes a website responsive? You don’t need a computer science degree to understand it. Think of it like water—your content should…

Responsive design part 1: why your website needs to work everywhere
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Responsive Design Part 1: Why Your Website Needs to Work Everywhere

ByJ Patrick Greer

What Responsive Means There was a time—not that long ago—when building a website meant making sure it looked good on a single desktop screen. That was it. One screen size, one layout, done. Fast forward to now, and your customers might be looking at your website from a phone in their pocket, a tablet on…

When ai gets it wrong: the risks of over-reliance
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When AI Gets It Wrong: The Risks of Over-Reliance

ByJ Patrick Greer

The AI Hype vs. Reality AI is powerful, but it’s not perfect—and over-relying on it can backfire. AI-generated content and automation can create critical errors when there’s no human oversight. From bland website copy to misleading information, AI’s limitations become obvious when real-world consequences are involved. Examples of AI Gone Wrong: • Google’s AI Overviews…

Ai can’t think for you: writing as a tool for deep learning
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AI Can’t Think for You: Writing as a Tool for Deep Learning

ByJ Patrick Greer

AI is great at organizing information, but it doesn’t think—it processes. In today’s fast-paced digital world, understanding AI-ready web design is essential for staying competitive. As more businesses adopt AI technologies, web design must evolve to accommodate these changes. Learning how to integrate AI into your web design not only improves the user experience but…