Personalized Web Design

Personalized Web Design

Your backlinks are your people
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Your Backlinks Are Your People

In SEO, backlinks are gold. They’re one of the most powerful trust signals a site can have. When other reputable websites link to you, it tells search engines: “This site is worth something. It’s credible. It’s connected.” Now take that idea offline. Who’s linking to you? Who’s vouching for you behind the scenes? And whose…

Core values are your keywords
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Core Values Are Your Keywords

In SEO, everything starts with keywords. They help search engines understand what a website is about. They guide the right people to the right place at the right time. But when it comes to your real life—your choices, your work, your relationships—what are you optimizing for? Because whether you realize it or not, your life…

Prologue: the search begins somewhere else
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Prologue: The Search Begins Somewhere Else

We hear the phrase “Search Engine Optimization” and immediately think of algorithms, rankings, and keywords. We picture a website being scanned, evaluated, and either elevated or buried. But what if we’ve been narrowing the definition too much? What if SEO isn’t just for websites? What if it’s a lens we could use to understand ourselves—how…

Day 7: the comeback project – carroll media, hyperlynx studio & culligan quench
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Day 7: The Comeback Project – Carroll Media, HyperLynx Studio & Culligan Quench

Back to Past Projects Overview This final chapter is about reconnection, renewal, and choosing to do things differently going forward. By the time Carroll Media Services re-entered the picture, I had been through a full career cycle: the early enthusiasm, the missteps, the wins, and the burnouts. But this time, I didn’t jump in with…

The side gig that should’ve stayed on the side – spinningsilk multimedia
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Day 4: The Side Gig That Should’ve Stayed on the Side – SpinningSilk Multimedia

? Back to Past Projects Overview This one’s personal. I launched SpinningSilk Multimedia first as a side gig and the moved to a full-time small business with good intentions—but in hindsight, the timing wasn’t right. What started as a creative outlet during a hard season slowly turned into a full-time business I wasn’t prepared to…

Beyond the algorithm: the value of original thought
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Beyond the Algorithm: The Value of Original Thought

AI is Like the New College Grad Who Thinks They Know Everything Remember your first job? Maybe you saw outdated processes and thought, “This is dumb. I can fix everything.” Then you actually worked there and realized… oh, there’s more to this than I thought. This is exactly how AI operates. It sees patterns but…

When ai gets it wrong: the risks of over-reliance
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When AI Gets It Wrong: The Risks of Over-Reliance

The AI Hype vs. Reality AI is powerful, but it’s not perfect—and over-relying on it can backfire. AI-generated content and automation can create critical errors when there’s no human oversight. From bland website copy to misleading information, AI’s limitations become obvious when real-world consequences are involved. Examples of AI Gone Wrong: • Google’s AI Overviews…

Ai can’t think for you: writing as a tool for deep learning
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AI Can’t Think for You: Writing as a Tool for Deep Learning

AI is great at organizing information, but it doesn’t think—it processes. In today’s fast-paced digital world, understanding AI-ready web design is essential for staying competitive. As more businesses adopt AI technologies, web design must evolve to accommodate these changes. Learning how to integrate AI into your web design not only improves the user experience but…

Min vs max ux
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Minimalism vs. Maximalism – The 2025 Design Dilemma

The Battle Between Simplicity and Bold Expression Design trends in 2025 are split between two extremes: Minimalism and Maximalism. While minimalism has long been dominant, focusing on clean layouts and simplicity, maximalism has made a strong resurgence, embracing bold colors, layered elements, and immersive textures. Designers now face a dilemma—should they follow the streamlined, user-friendly…