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Day 7: the comeback project – carroll media, hyperlynx studio & culligan quench
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Day 7: The Comeback Project – Carroll Media, HyperLynx Studio & Culligan Quench

ByJ Patrick Greer

Back to Past Projects Overview This final chapter is about reconnection, renewal, and choosing to do things differently going forward. By the time Carroll Media Services re-entered the picture, I had been through a full career cycle: the early enthusiasm, the missteps, the wins, and the burnouts. But this time, I didn’t jump in with…

Bridging the gap
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Day 1: Where It Began – The Spark of Web Curiosity

ByJ Patrick Greer

Back to Past Projects Overview Before web content strategy was a career, before WordPress became a household name, and before “blog” was even a word—there was a guy learning HTML on Geocities. That guy was me. This first chapter isn’t about polished work or big results. It’s about how I discovered the web as a…

The j. Peterman effect: when writing turns a brand into a legend
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The J. Peterman Effect: When Writing Turns a Brand Into a Legend

ByJ Patrick Greer

How a Catalog Became a Cultural Icon Most product descriptions are boring. • “100% cotton. Machine washable. Available in 3 colors.” But J. Peterman’s writing turned a simple catalog into a story-driven experience. Example: Instead of selling a raincoat, J. Peterman wrote: “Somewhere west of Laramie, a man pulls his collar up against the wind,…

Books that prove ai can’t replace human creativity
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Books That Prove AI Can’t Replace Human Creativity

ByJ Patrick Greer

The Power of Human-Driven Creativity In an era where technology is rapidly evolving, the importance of human creativity and books remains paramount. With the rise of artificial intelligence, it is crucial to differentiate between what machines can replicate and what uniquely stems from human experience. This blog post delves into the intersection of human creativity,…