Brand Building Strategies

Brand Building Strategies

Isn’t wordpress already good at seo?
| | | | |

Isn’t WordPress Already Good at SEO?

If you’ve ever told yourself, “I don’t need an SEO plugin — WordPress is already built for SEO,” you’re not totally wrong… but you’re not completely right either. This belief is one of the biggest half-truths I run into — especially among small business owners and DIY site builders. What WordPress Gets Right (Out of…

Day 7: the comeback project – carroll media, hyperlynx studio & culligan quench
| | | | | | | | | | | | |

Day 7: The Comeback Project – Carroll Media, HyperLynx Studio & Culligan Quench

Back to Past Projects Overview This final chapter is about reconnection, renewal, and choosing to do things differently going forward. By the time Carroll Media Services re-entered the picture, I had been through a full career cycle: the early enthusiasm, the missteps, the wins, and the burnouts. But this time, I didn’t jump in with…

Day 6: the right tools and timing – csn & javasmart
| | | | | | | | | | |

Day 6: The Right Tools and Timing – CSN & JavaSmart

Back to Past Projects Overview It’s wonderful when the right tools and timing hit. After a long stretch of navigating tough fits and heavier roles, Coffee Shopping Network (CSN) was a breath of fresh air. This was the first time I had the tools, platform, and support to run an e-commerce operation the way I…

Day 5: when the fit isn’t right
| | | | | | |

Day 5: When the Fit isn’t Right

Back to Past Projects Overview Sometimes you’re not a good fit. Either with a full time job or freelance clients. Sometimes, you walk into a job hoping for stability—and find yourself in a role that drains you more than it builds you. That was my experience at D&M Restoration. While the work itself was creative…

The side gig that should’ve stayed on the side – spinningsilk multimedia
| | | | | |

Day 4: The Side Gig That Should’ve Stayed on the Side – SpinningSilk Multimedia

? Back to Past Projects Overview This one’s personal. I launched SpinningSilk Multimedia first as a side gig and the moved to a full-time small business with good intentions—but in hindsight, the timing wasn’t right. What started as a creative outlet during a hard season slowly turned into a full-time business I wasn’t prepared to…

Outreach north america
| | | | | | |

Day 3: Systems Thinking Before I Had the Words – From Admin to Architect

Back to Past Projects Overview The Start of Systems thinking – Some jobs stretch you in unexpected directions. You’re hired for one thing, but end up wearing five hats—and somewhere in the middle, you realize you’re building more than just tasks. You’re building systems. That’s what happened during my time at Outreach North America (ARP…

Responsive design series – day 5: the impact when you get it right
| | | | |

Responsive Design Series – Day 5: The impact when you get it right

So here we are. You’ve seen how responsive design works, why it matters, and how to get started without getting lost in the tech. Now let’s talk about what actually happens when your site is truly responsive. Because it’s not just about design—it’s about impact. 1. Your Customers Stick Around Longer Ever visit a website…

Books that prove ai can’t replace human creativity
| | | | |

Books That Prove AI Can’t Replace Human Creativity

The Power of Human-Driven Creativity In an era where technology is rapidly evolving, the importance of human creativity and books remains paramount. With the rise of artificial intelligence, it is crucial to differentiate between what machines can replicate and what uniquely stems from human experience. This blog post delves into the intersection of human creativity,…

Beyond the algorithm: the value of original thought
| | | |

Beyond the Algorithm: The Value of Original Thought

AI is Like the New College Grad Who Thinks They Know Everything Remember your first job? Maybe you saw outdated processes and thought, “This is dumb. I can fix everything.” Then you actually worked there and realized… oh, there’s more to this than I thought. This is exactly how AI operates. It sees patterns but…