Build Trust Along the Way
Build trust along the way You’ve simplified the path. You’ve clarified the first step. Now comes the part too many […]
Web Design, Content Creation Strategies, Marketing and SEO Tips, Search and SEO Tips
Marketing and SEO Tips
Marketing and SEO Tips
Content Creation Strategies, Design, Marketing and SEO Tips, Navigation Clarity, Responsive Website Design, Search and SEO Tips, SEO, UX Friction, Web Services
Offer Fewer Paths, Not More Clutter
It’s important to offer fewer paths If someone lands on your website and doesn’t know where to go next, It’s
Web Design, Click Behavior, Design, Marketing and SEO Tips, Responsive Website Design, Search and SEO Tips, SEO
What Visitors Want on Their First Click
(And Why Most Sites Miss It) What visitors want when they reach your site—whether through a Klaviyo campaign, a Google
Web Design, Content Creation Strategies, Focus and Productivity, Marketing and SEO Tips, Search and SEO Tips, SEO, UX and Accessibility
Your Website Funnel Starts Before The Homepage
Most people assume their website funnel begins on the homepage. That’s a common mistake. In reality, the path to your
Search and SEO Tips, Marketing and SEO Tips, Responsive Website Design, SEO, UX and Accessibility, Web Design
Tag Clouds, Categories, and the Myth of Discovery
Refined, Not Reduced – Navigation Series, Part 6 There’s a persistent idea that if you just tag everything enough or
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Web Design, Design, Marketing and SEO Tips, Responsive Website Design, Search and SEO Tips
Sidebars That Actually Help
Refined, Not Reduced – Navigation Series, Part 4 There was a time when every website had a sidebar. Then came
UX and Accessibility, Content Creation Strategies, Marketing and SEO Tips, Responsive Website Design, Search and SEO Tips, SEO
Why Your Services Page Feels Like a Diner Menu from 1986
Refined, Not Reduced – Navigation Series, Part 2 Your services page might be trying to do too much. If you’ve
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Focus and Productivity, Content Creation Strategies, Marketing and SEO Tips
Focus in Services: Let One Offer Lead
A focus in services – There’s a quiet moment that happens just before guests arrive You sweep the porch, check
Web Design, Focus and Productivity, Marketing and SEO Tips, Search and SEO Tips
Focus in SEO: The 20% That Drives 80% of Your Traffic
You don’t need to rank for everything. You don’t need to write a hundred blog posts. You don’t even need
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Content Creation Strategies, automation tools and tips, Focus and Productivity, Hidden Demand, Interests, Marketing and SEO Tips, Productivity, Time Management, Values, Web Services, Wellness
Analytics for Humans
Every good SEO strategy ends with data. We look at: What pages are performing Where people are dropping off What