Web Design and Development Tips
If you’ve ever told yourself, “I don’t need an SEO plugin — WordPress is already built for SEO,” you’re not totally wrong… but you’re not completely right either. This belief is one of the biggest half-truths I run into — especially among small business owners and DIY site builders. What WordPress Gets Right (Out of […]
Isn’t WordPress Already Good at SEO? | HyperLynx Studio Read Post »
If you’ve ever installed a basic SEO plugin and thought, “Okay, it wants me to add a keyword and call it a day” — You’re not alone. That was me a few years ago. But now, after using Rank Math PRO on my own site, I’ve realized just how much deeper real SEO tools go.
What Rank Math PRO Actually Checks — And Why It’s More Than You Think Read Post »
We’ve come a long way from stuffing keywords into footers and chasing directory backlinks like it’s 2007. But even now — in the age of AI tools, voice assistants, and smarter algorithms — some SEO myths still hang around like spam in a Gmail folder. Since this week I’m focusing entirely on real, useful SEO
SEO Myth busting in 2025: 5 Misconceptions That Refuse to Die Read Post »
Back to Past Projects Overview This final chapter is about reconnection, renewal, and choosing to do things differently going forward. By the time Carroll Media Services re-entered the picture, I had been through a full career cycle: the early enthusiasm, the missteps, the wins, and the burnouts. But this time, I didn’t jump in with
Day 7: The Comeback Project – Carroll Media, HyperLynx Studio & Culligan Quench Read Post »
Back to Past Projects Overview It’s wonderful when the right tools and timing hit. After a long stretch of navigating tough fits and heavier roles, Coffee Shopping Network (CSN) was a breath of fresh air. This was the first time I had the tools, platform, and support to run an e-commerce operation the way I
Day 6: The Right Tools and Timing – CSN & JavaSmart Read Post »
Back to Past Projects Overview Sometimes you’re not a good fit. Either with a full time job or freelance clients. Sometimes, you walk into a job hoping for stability—and find yourself in a role that drains you more than it builds you. That was my experience at D&M Restoration. While the work itself was creative
Day 5: When the Fit isn’t Right Read Post »
? Back to Past Projects Overview This one’s personal. I launched SpinningSilk Multimedia first as a side gig and the moved to a full-time small business with good intentions—but in hindsight, the timing wasn’t right. What started as a creative outlet during a hard season slowly turned into a full-time business I wasn’t prepared to
Day 4: The Side Gig That Should’ve Stayed on the Side – SpinningSilk Multimedia Read Post »
Back to Past Projects Overview The Start of Systems thinking – Some jobs stretch you in unexpected directions. You’re hired for one thing, but end up wearing five hats—and somewhere in the middle, you realize you’re building more than just tasks. You’re building systems. That’s what happened during my time at Outreach North America (ARP
Day 3: Systems Thinking Before I Had the Words – From Admin to Architect Read Post »
Back to Past Projects Overview Missed Contributions Sometimes you offer your skills and get sidelined. Other times, you find ways to serve behind the scenes. Day 2 of this series is about both. These were moments where I wasn’t always in control, but still found ways to contribute—and learned what kind of collaborator I wanted
Day 2: Missed Contributions but Serving Where I Could Read Post »
Back to Past Projects Overview Before web content strategy was a career, before WordPress became a household name, and before “blog” was even a word—there was a guy learning HTML on Geocities. That guy was me. This first chapter isn’t about polished work or big results. It’s about how I discovered the web as a
Day 1: Where It Began – The Spark of Web Curiosity Read Post »
