Storytelling for Creators
Episode One: “Saturday Night Frequency Drift” Up in the Signal Tower It was one of those evenings where the air felt heavy enough to slow time. The fog had rolled in before supper and settled around the cabin like it had paid rent. You could still hear the occasional frog down by the edge of…
Back to Past Projects Overview This final chapter is about reconnection, renewal, and choosing to do things differently going forward. By the time Carroll Media Services re-entered the picture, I had been through a full career cycle: the early enthusiasm, the missteps, the wins, and the burnouts. But this time, I didn’t jump in with…
Back to Past Projects Overview Sometimes you’re not a good fit. Either with a full time job or freelance clients. Sometimes, you walk into a job hoping for stability—and find yourself in a role that drains you more than it builds you. That was my experience at D&M Restoration. While the work itself was creative…
? Back to Past Projects Overview This one’s personal. I launched SpinningSilk Multimedia first as a side gig and the moved to a full-time small business with good intentions—but in hindsight, the timing wasn’t right. What started as a creative outlet during a hard season slowly turned into a full-time business I wasn’t prepared to…
Back to Past Projects Overview Before web content strategy was a career, before WordPress became a household name, and before “blog” was even a word—there was a guy learning HTML on Geocities. That guy was me. This first chapter isn’t about polished work or big results. It’s about how I discovered the web as a…
The AI Hype vs. Reality AI is powerful, but it’s not perfect—and over-relying on it can backfire. AI-generated content and automation can create critical errors when there’s no human oversight. From bland website copy to misleading information, AI’s limitations become obvious when real-world consequences are involved. Examples of AI Gone Wrong: • Google’s AI Overviews…
Photography isn’t just about capturing moments—it’s about telling a story. Over decades of working with brands, I’ve seen how powerful visuals can create an emotional connection with an audience. With Carroll Media, we focused on photography that showcased the people behind the brand and the services they offer. The result was a website that not…
