Faith and Personal Reflections

Faith and Personal Reflections

Systems are your technical seo
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Systems Are Your Technical SEO

Every website has two sides: The public-facing part you see—design, images, content. And the technical layer underneath—code, structure, mobile responsiveness, sitemaps, security. That technical SEO doesn’t get much glory, but it’s essential. A site can look beautiful and still rank poorly if its systems are a mess. Same goes for your life. Habits Are the…

Your backlinks are your people
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Your Backlinks Are Your People

In SEO, backlinks are gold. They’re one of the most powerful trust signals a site can have. When other reputable websites link to you, it tells search engines: “This site is worth something. It’s credible. It’s connected.” Now take that idea offline. Who’s linking to you? Who’s vouching for you behind the scenes? And whose…

Site speed and you
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Site Speed and You

In website SEO, speed is a big deal. A slow site frustrates visitors. They click away, bounce, or never come back. Even search engines take note—ranking faster sites higher because they provide a better experience. Now think about your personal energy that way. People Feel Your Load Time Do you take forever to “load” in…

Your content is you
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Your Content Is You

In the SEO world, we say “Content is king.” It’s not just about what your site says—it’s about whether that content is relevant, helpful, and consistent with what people came for. Well… same goes for you. You might have the clearest values (keywords) in the world. But if your everyday actions, words, and tone don’t…

Core values are your keywords
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Core Values Are Your Keywords

In SEO, everything starts with keywords. They help search engines understand what a website is about. They guide the right people to the right place at the right time. But when it comes to your real life—your choices, your work, your relationships—what are you optimizing for? Because whether you realize it or not, your life…

Prologue: the search begins somewhere else
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Prologue: The Search Begins Somewhere Else

We hear the phrase “Search Engine Optimization” and immediately think of algorithms, rankings, and keywords. We picture a website being scanned, evaluated, and either elevated or buried. But what if we’ve been narrowing the definition too much? What if SEO isn’t just for websites? What if it’s a lens we could use to understand ourselves—how…

Day 7: the comeback project – carroll media, hyperlynx studio & culligan quench
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Day 7: The Comeback Project – Carroll Media, HyperLynx Studio & Culligan Quench

Back to Past Projects Overview This final chapter is about reconnection, renewal, and choosing to do things differently going forward. By the time Carroll Media Services re-entered the picture, I had been through a full career cycle: the early enthusiasm, the missteps, the wins, and the burnouts. But this time, I didn’t jump in with…

Outreach north america
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Day 3: Systems Thinking Before I Had the Words – From Admin to Architect

Back to Past Projects Overview The Start of Systems thinking – Some jobs stretch you in unexpected directions. You’re hired for one thing, but end up wearing five hats—and somewhere in the middle, you realize you’re building more than just tasks. You’re building systems. That’s what happened during my time at Outreach North America (ARP…