Working with Freelance Clients
In SEO, backlinks are gold. They’re one of the most powerful trust signals a site can have. When other reputable websites link to you, it tells search engines: “This site is worth something. It’s credible. It’s connected.” Now take that idea offline. Who’s linking to you? Who’s vouching for you behind the scenes? And whose…
Back to Past Projects Overview This final chapter is about reconnection, renewal, and choosing to do things differently going forward. By the time Carroll Media Services re-entered the picture, I had been through a full career cycle: the early enthusiasm, the missteps, the wins, and the burnouts. But this time, I didn’t jump in with…
Back to Past Projects Overview It’s wonderful when the right tools and timing hit. After a long stretch of navigating tough fits and heavier roles, Coffee Shopping Network (CSN) was a breath of fresh air. This was the first time I had the tools, platform, and support to run an e-commerce operation the way I…
? Back to Past Projects Overview This one’s personal. I launched SpinningSilk Multimedia first as a side gig and the moved to a full-time small business with good intentions—but in hindsight, the timing wasn’t right. What started as a creative outlet during a hard season slowly turned into a full-time business I wasn’t prepared to…
I started thinking about Starlink couple of weeks ago, I spent some time in Cashiers, North Carolina, staying in a cozy rental cabin in the mountains. It was mostly a chance to unplug, get some rest, and enjoy being surrounded by nature. I didn’t plan to do any freelance work—just take a real break. But…
Back to Past Projects Overview The Start of Systems thinking – Some jobs stretch you in unexpected directions. You’re hired for one thing, but end up wearing five hats—and somewhere in the middle, you realize you’re building more than just tasks. You’re building systems. That’s what happened during my time at Outreach North America (ARP…
Back to Past Projects Overview Missed Contributions Sometimes you offer your skills and get sidelined. Other times, you find ways to serve behind the scenes. Day 2 of this series is about both. These were moments where I wasn’t always in control, but still found ways to contribute—and learned what kind of collaborator I wanted…
Intro Optimizing thoughts – A few years ago, I thought the best way to help businesses was to build them a brand-new website from scratch. And while I absolutely could still do that, I’ve come to realize that my time is limited, and as a one-person operation, I need to make decisions that align with…
How Portal Issues in My Day Job Influence My Freelance Work Freelancing can often feel like a solitary journey, but the insights I gain from my day job provide a unique perspective that informs my freelance work. In the digital landscape, where every interaction counts, understanding the nuances of user experience can set a freelancer…
Introduction: Why I Had to Rethink My Freelancing Between my full-time job, family, and freelancing, I only have so much time in the day. I needed a way to focus on what actually matters instead of getting lost in endless tasks. That’s when I really leaned into the 80/20 principle—the idea that 80% of the…
