You can learn a lot from what customers tell you.
But you learn far more from watching how they move.
The Hidden Map: Visitor Paths Reveal What Customers Won’t Say Out Loud Read Post »
The words you use on your website may not match what visitors are looking for. Here’s how to use simple research to speak their language—and keep them moving forward.
Why the Words People Use Online Matter More Than Yours Read Post »
Introduction — The Calm User Is a Myth Most UX advice assumes visitors arrive calm, focused, and ready to read
