Freelancing Skills and Strategies
In SEO, everything starts with keywords. They help search engines understand what a website is about. They guide the right people to the right place at the right time. But when it comes to your real life—your choices, your work, your relationships—what are you optimizing for? Because whether you realize it or not, your life […]
Core Values Are Your Keywords | HyperLynx Studio Read Post »
You are optiming websites all the time cleaning up broken links, speeding up page loads, rewriting meta descriptions, and making sure the right people can find us through the right keywords. But what if you looked at yourself the same way? What if you thought about your life—the way you spend time, the way you
What If You Were the Website? A Real World Take on SEO | HyperLynx Studio Read Post »
We hear the phrase “Search Engine Optimization” and immediately think of algorithms, rankings, and keywords. We picture a website being scanned, evaluated, and either elevated or buried. But what if we’ve been narrowing the definition too much? What if SEO isn’t just for websites? What if it’s a lens we could use to understand ourselves—how
Prologue: The Search Begins Somewhere Else | HyperLynx Studio Read Post »
You can know all the rules. You can write great content. You can structure everything perfectly in your head. And still miss something critical. I say this not as a beginner, but as someone who’s worked with SEO professionally for years — in both client projects and full-time roles. Tools like Rank Math PRO don’t
How Even SEO Pros Miss Things Without the Right Tools | HyperLynx Studio Read Post »
If you’ve ever installed a basic SEO plugin and thought, “Okay, it wants me to add a keyword and call it a day” — You’re not alone. That was me a few years ago. But now, after using Rank Math PRO on my own site, I’ve realized just how much deeper real SEO tools go.
What Rank Math PRO Actually Checks — And Why It’s More Than You Think Read Post »
Back to Past Projects Overview This final chapter is about reconnection, renewal, and choosing to do things differently going forward. By the time Carroll Media Services re-entered the picture, I had been through a full career cycle: the early enthusiasm, the missteps, the wins, and the burnouts. But this time, I didn’t jump in with
Day 7: The Comeback Project – Carroll Media, HyperLynx Studio & Culligan Quench Read Post »
Back to Past Projects Overview It’s wonderful when the right tools and timing hit. After a long stretch of navigating tough fits and heavier roles, Coffee Shopping Network (CSN) was a breath of fresh air. This was the first time I had the tools, platform, and support to run an e-commerce operation the way I
Day 6: The Right Tools and Timing – CSN & JavaSmart Read Post »
? Back to Past Projects Overview This one’s personal. I launched SpinningSilk Multimedia first as a side gig and the moved to a full-time small business with good intentions—but in hindsight, the timing wasn’t right. What started as a creative outlet during a hard season slowly turned into a full-time business I wasn’t prepared to
Day 4: The Side Gig That Should’ve Stayed on the Side – SpinningSilk Multimedia Read Post »
Back to Past Projects Overview Missed Contributions Sometimes you offer your skills and get sidelined. Other times, you find ways to serve behind the scenes. Day 2 of this series is about both. These were moments where I wasn’t always in control, but still found ways to contribute—and learned what kind of collaborator I wanted
Day 2: Missed Contributions but Serving Where I Could Read Post »
So here we are. You’ve seen how responsive design works, why it matters, and how to get started without getting lost in the tech. Now let’s talk about what actually happens when your site is truly responsive. Because it’s not just about design—it’s about impact. 1. Your Customers Stick Around Longer Ever visit a website
Responsive Design Series – Day 5: The impact when you get it right Read Post »
