Creative and Freelance Projects

Creative and Freelance Projects

Analytics for humans
| | | | | | | | |

Analytics for Humans

ByJ Patrick Greer

Every good SEO strategy ends with data. We look at: What pages are performing Where people are dropping off What needs improvement And what’s actually working (even if it’s not flashy) But real-life analytics aren’t found in spreadsheets or dashboards. They show up in the quiet: How you feel at the end of a day…

Day 5: when the fit isn’t right
| | | | | | |

Day 5: When the Fit isn’t Right

ByJ Patrick Greer

Back to Past Projects Overview Sometimes you’re not a good fit. Either with a full time job or freelance clients. Sometimes, you walk into a job hoping for stability—and find yourself in a role that drains you more than it builds you. That was my experience at D&M Restoration. While the work itself was creative…

The side gig that should’ve stayed on the side – spinningsilk multimedia
| | | | | |

Day 4: The Side Gig That Should’ve Stayed on the Side – SpinningSilk Multimedia

ByJ Patrick Greer

? Back to Past Projects Overview This one’s personal. I launched SpinningSilk Multimedia first as a side gig and the moved to a full-time small business with good intentions—but in hindsight, the timing wasn’t right. What started as a creative outlet during a hard season slowly turned into a full-time business I wasn’t prepared to…

Day 2: missed contributions but serving where i could
| | | | | |

Day 2: Missed Contributions but Serving Where I Could

ByJ Patrick Greer

Back to Past Projects Overview Missed Contributions Sometimes you offer your skills and get sidelined. Other times, you find ways to serve behind the scenes. Day 2 of this series is about both. These were moments where I wasn’t always in control, but still found ways to contribute—and learned what kind of collaborator I wanted…

Bridging the gap
| | | | |

Day 1: Where It Began – The Spark of Web Curiosity

ByJ Patrick Greer

Back to Past Projects Overview Before web content strategy was a career, before WordPress became a household name, and before “blog” was even a word—there was a guy learning HTML on Geocities. That guy was me. This first chapter isn’t about polished work or big results. It’s about how I discovered the web as a…

The 80/20 freelancer – how i’m prioritizing clients, projects and life
| | | | | |

The 80/20 Freelancer – How I’m Prioritizing Clients, Projects and Life

ByJ Patrick Greer

Introduction: Why I Had to Rethink My Freelancing Between my full-time job, family, and freelancing, I only have so much time in the day. I needed a way to focus on what actually matters instead of getting lost in endless tasks. That’s when I really leaned into the 80/20 principle—the idea that 80% of the…

Beyond seo: how ai is reshaping the way websites get found
|

Beyond SEO: How AI is Reshaping the Way Websites Get Found

ByJ Patrick Greer

Introduction: SEO is Changing—So Should We I’ve always loved exploring new technology and staying ahead of the curve. AI isn’t just the next big thing—it’s already here, shaping how search engines, voice assistants, and smart algorithms process websites. That’s why I’ve shifted my focus. Instead of chasing outdated SEO tactics—keyword stuffing, algorithm-guessing—I’ve started thinking:How do…

Mastering your digital workspace – lessons from managing chaos
| | | |

Mastering Your Digital Workspace – Lessons from Managing Chaos

ByJ Patrick Greer

A while back, I found myself deep in a web design project that should have been straightforward. But instead of a smooth build, I was juggling two versions of the same website—keeping updates aligned on both the old and new site while making sure the client stayed in the loop. That’s when I realized: I…