Photography Tips and Tutorials

Photography Tips and Tutorials

Day 5: when the fit isn’t right
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Day 5: When the Fit isn’t Right

ByJ Patrick Greer

Back to Past Projects Overview Sometimes you’re not a good fit. Either with a full time job or freelance clients. Sometimes, you walk into a job hoping for stability—and find yourself in a role that drains you more than it builds you. That was my experience at D&M Restoration. While the work itself was creative…

The side gig that should’ve stayed on the side – spinningsilk multimedia
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Day 4: The Side Gig That Should’ve Stayed on the Side – SpinningSilk Multimedia

ByJ Patrick Greer

? Back to Past Projects Overview This one’s personal. I launched SpinningSilk Multimedia first as a side gig and the moved to a full-time small business with good intentions—but in hindsight, the timing wasn’t right. What started as a creative outlet during a hard season slowly turned into a full-time business I wasn’t prepared to…

Ai in marketing – smarter ads, content, and social media
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AI in Marketing – Smarter Ads, Content, and Social Media

ByJ Patrick Greer

Sounding Like a Robot AI is revolutionizing marketing, but let’s be real—some AI-generated content still reads like a middle schooler trying to sound like Shakespeare. Good news? Used correctly, AI can create smarter ads, generate content faster, and optimize your social media strategy without losing your brand’s personality. AI Creates Better Ads (That Actually Convert)…

Why practice makes perfect in photography – part 6
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Why Practice Makes Perfect in Photography – Part 6

ByJ Patrick Greer

Do you remember that scene in Napoleon Dynamite? Deb takes one photo, looks at it, and confidently declares, “That’s one, and that’ll do nicely!” It’s funny, but it’s also the exact opposite of what modern photographers should aim for—especially in the digital age. The beauty of digital photography is that you’re no longer limited to…

Advertisement on building in paris
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How to Use Photography to Tell Your Brand Story – Part 5

ByJ Patrick Greer

Photography isn’t just about capturing moments—it’s about telling a story. Over decades of working with brands, I’ve seen how powerful visuals can create an emotional connection with an audience. With Carroll Media, we focused on photography that showcased the people behind the brand and the services they offer. The result was a website that not…

Video editor working, location unknown
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Editing Tips to Elevate Your Brand Photography – Part 4

ByJ Patrick Greer

Even the best photos can gain from a little editing. Over my years of experience, I’ve learned how subtle adjustments can significantly improve an image. Enhancing lighting, cropping, or tweaking colors can take an image from good to great. When I worked on Carroll Media’s project, editing played a pivotal role in creating a polished…

Free photoshoot studio image
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DIY vs. Professional Photography – Part 3

ByJ Patrick Greer

Over the years, I’ve seen businesses ponder a key question. They ask whether to handle their photography in-house. Alternatively, they consider hiring a professional. The answer depends on your goals, but one thing’s certain—both have their place. Smartphones and tablets are fantastic tools for capturing quick, authentic moments. For social media or casual content, they…

Brand badge png clipart illustration
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How to Choose the Right Style of Photography for Your Brand – Part 2

ByJ Patrick Greer

Every brand has a unique personality, and photography should amplify it. Over my career, I’ve helped countless businesses find their visual identity, including Carroll Media. Their brand needed to feel approachable. It also needed to be professional. We focused on clean, sharp visuals. These visuals reflected their values without feeling overly formal. The key to…

Close up of camera over black background
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Why Photography Matters for Your Brand – Part 1

ByJ Patrick Greer

Photography has been at the heart of my work since the mid-1990s. Over the years, I’ve seen countless brands transform their image. They did this not through a complete overhaul, but by elevating the visuals that represent them. One recent example was my work with Carroll Media. There, high-quality photography brought their website to life….