In SEO, backlinks are gold. They’re one of the most powerful trust signals a site can have. When other reputable websites link to you, it tells search engines: “This site is worth something. It’s credible. It’s connected.” Now take that idea offline. Who’s linking to you? Who’s vouching for you behind the scenes? And whose…
You are optiming websites all the time cleaning up broken links, speeding up page loads, rewriting meta descriptions, and making sure the right people can find us through the right keywords. But what if you looked at yourself the same way? What if you thought about your life—the way you spend time, the way you…
We hear the phrase “Search Engine Optimization” and immediately think of algorithms, rankings, and keywords. We picture a website being scanned, evaluated, and either elevated or buried. But what if we’ve been narrowing the definition too much? What if SEO isn’t just for websites? What if it’s a lens we could use to understand ourselves—how…
Back to Past Projects Overview This final chapter is about reconnection, renewal, and choosing to do things differently going forward. By the time Carroll Media Services re-entered the picture, I had been through a full career cycle: the early enthusiasm, the missteps, the wins, and the burnouts. But this time, I didn’t jump in with…
