Search and SEO Tips
Refined, Not Reduced – Navigation Series, Part 4 There was a time when every website had a sidebar. Then came the trend to kill them. But the truth is when used well sidebars are incredibly useful. They just got lazy. A good sidebar acts like a station attendant: always off to the side, rarely flashy, […]
Sidebars That Actually Help Read Post »
Refined, Not Reduced – Navigation Series, Part 3 Table of contents blocks are like station maps at a busy terminal: great when they work, frustrating when they don’t, and often ignored if they feel like too much. If your site includes longform content, multi-part guides, or bundled services, a clear TOC isn’t optional, it’s an
Table of Contents vs. Table of Chaos Read Post »
Refined, Not Reduced – Navigation Series, Part 2 Your services page might be trying to do too much. If you’ve got 12 packages, 3 discovery options, and something called “Custom Tier X” you might be unintentionally overwhelming visitors who just want to know what you do and how to start. It’s like one of those
Why Your Services Page Feels Like a Diner Menu from 1986 Read Post »
Your website menu isn’t just a list of pages—it’s a compass. A good one guides visitors, builds trust, and helps users find exactly what they need. But when your menu is unclear, crowded, or inconsistent, it becomes a barrier instead of a bridge. After years of working on client websites—both new builds and rescue projects—I’ve
5-Common-Website-Menu-Mistakes-And-How-ToFix-Them Read Post »
You don’t need to rank for everything. You don’t need to write a hundred blog posts. You don’t even need a perfect site. You need clarity and a sharp Focus in SEO that knows what to “blur” and what to “sharpen.” The SEO Problem: Too Many Targets Most site owners fall into the trap of
Focus in SEO: The 20% That Drives 80% of Your Traffic Read Post »
This wasn’t the series I originally planned to write. But looking back, I’m glad I followed the impulse to shift gears. Because after writing about myths, misconceptions, overlooked details, and tool support, one thing became clear: SEO isn’t about tricks. It’s about clarity. Clarity in your content, your structure, your goals — and how all
5 Lessons Learned From a Week of SEO | HyperLynx Studio Read Post »
You can know all the rules. You can write great content. You can structure everything perfectly in your head. And still miss something critical. I say this not as a beginner, but as someone who’s worked with SEO professionally for years — in both client projects and full-time roles. Tools like Rank Math PRO don’t
How Even SEO Pros Miss Things Without the Right Tools | HyperLynx Studio Read Post »
If you’ve ever told yourself, “I don’t need an SEO plugin — WordPress is already built for SEO,” you’re not totally wrong… but you’re not completely right either. This belief is one of the biggest half-truths I run into — especially among small business owners and DIY site builders. What WordPress Gets Right (Out of
Isn’t WordPress Already Good at SEO? | HyperLynx Studio Read Post »
If you’ve ever installed a basic SEO plugin and thought, “Okay, it wants me to add a keyword and call it a day” — You’re not alone. That was me a few years ago. But now, after using Rank Math PRO on my own site, I’ve realized just how much deeper real SEO tools go.
What Rank Math PRO Actually Checks — And Why It’s More Than You Think Read Post »
We’ve come a long way from stuffing keywords into footers and chasing directory backlinks like it’s 2007. But even now — in the age of AI tools, voice assistants, and smarter algorithms — some SEO myths still hang around like spam in a Gmail folder. Since this week I’m focusing entirely on real, useful SEO
SEO Myth busting in 2025: 5 Misconceptions That Refuse to Die Read Post »
