UX and Accessibility
Introduction to Repair Your Reservoir You don’t have to lose everything to feel like you’re running dry. Sometimes the problem isn’t lack of effort—it’s a slow, quiet leak. If you’ve ever ended a week wondering where your energy, time, or income went… this post is for you. Understanding how to repair your reservoir is crucial […]
A Dam Good Idea – Day 3: Repairing Your Reservoir Read Post »
You’ve mapped the route. You’ve cleared the path. Now give your visitors what they came for: a mountain top experience. Your Funnel Isn’t About Pressure—It’s About Arrival All along the way, you’ve been answering quiet questions: By now, your visitor should feel one thing: relief. They’re not being sold to. They’re being invited forward. All
One Clear Mountain Top Experience Read Post »
It’s important to offer fewer paths If someone lands on your website and doesn’t know where to go next, It’s tempting to give them more options. But that doesn’t create clarity. It creates hesitation. And hesitation is the enemy of action. Too Many Roads = No Direction Imagine a trailhead with twelve signs pointing in
Offer Fewer Paths, Not More Clutter Read Post »
(And Why Most Sites Miss It) What visitors want when they reach your site—whether through a Klaviyo campaign, a Google search, or a referral from a friend—they’ve already made a small decision: to give you a shot. But that click doesn’t mean they’re ready to buy. In fact, most of the time, they’re not even
What Visitors Want on Their First Click Read Post »
Most people assume their website funnel begins on the homepage. That’s a common mistake. In reality, the path to your site often starts well before someone ever types in your domain. They’re coming from: These aren’t theoretical examples—they’re happening every day. If your site only works when someone starts at “Step One,” you’re already losing
From Entry to Action: The Website Funnel Starts Before Your Homepage Read Post »
Refined, Not Reduced – Navigation Series, Part 6 There’s a persistent idea that if you just tag everything enough or offer a massive list of categories visitors will stumble into the perfect piece of content. In practice, it’s more like walking into a library with no map, no signage, and a helpful announcement saying,
Tag Clouds, Categories, and the Myth of Discovery Read Post »
Refined, Not Reduced – Navigation Series, Part 5 The footer is the last part of your site people see and usually the last thing anyone designs on purpose. Too often it becomes a digital junk drawer: half-finished navigation, legalese, broken links, outdated phone numbers, a copyright line from three years ago, and one button that
Footers, Not Dumpsters Read Post »
Refined, Not Reduced – Navigation Series, Part 3 Table of contents blocks are like station maps at a busy terminal: great when they work, frustrating when they don’t, and often ignored if they feel like too much. If your site includes longform content, multi-part guides, or bundled services, a clear TOC isn’t optional, it’s an
Table of Contents vs. Table of Chaos Read Post »
Refined, Not Reduced – Navigation Series, Part 2 Your services page might be trying to do too much. If you’ve got 12 packages, 3 discovery options, and something called “Custom Tier X” you might be unintentionally overwhelming visitors who just want to know what you do and how to start. It’s like one of those
Why Your Services Page Feels Like a Diner Menu from 1986 Read Post »
Your website menu isn’t just a list of pages—it’s a compass. A good one guides visitors, builds trust, and helps users find exactly what they need. But when your menu is unclear, crowded, or inconsistent, it becomes a barrier instead of a bridge. After years of working on client websites—both new builds and rescue projects—I’ve
5-Common-Website-Menu-Mistakes-And-How-ToFix-Them Read Post »
