Responsive Website Design
It’s been a few days since my last post—not because I’ve run out of ideas, but because I’ve been elbows-deep in something new: plugin development. This is a fresh frontier for me. I’ve worked with WordPress for years—designing, fixing, optimizing—but now I’m stepping into creating tools I’ve wished existed for a long time. Tools I […]
What I’ve Been Building (Instead of Blogging) Read Post »
It’s important to offer fewer paths If someone lands on your website and doesn’t know where to go next, It’s tempting to give them more options. But that doesn’t create clarity. It creates hesitation. And hesitation is the enemy of action. Too Many Roads = No Direction Imagine a trailhead with twelve signs pointing in
Offer Fewer Paths, Not More Clutter Read Post »
(And Why Most Sites Miss It) What visitors want when they reach your site—whether through a Klaviyo campaign, a Google search, or a referral from a friend—they’ve already made a small decision: to give you a shot. But that click doesn’t mean they’re ready to buy. In fact, most of the time, they’re not even
What Visitors Want on Their First Click Read Post »
Refined, Not Reduced – Navigation Series, Part 6 There’s a persistent idea that if you just tag everything enough or offer a massive list of categories visitors will stumble into the perfect piece of content. In practice, it’s more like walking into a library with no map, no signage, and a helpful announcement saying,
Tag Clouds, Categories, and the Myth of Discovery Read Post »
Refined, Not Reduced – Navigation Series, Part 5 The footer is the last part of your site people see and usually the last thing anyone designs on purpose. Too often it becomes a digital junk drawer: half-finished navigation, legalese, broken links, outdated phone numbers, a copyright line from three years ago, and one button that
Footers, Not Dumpsters Read Post »
Refined, Not Reduced – Navigation Series, Part 4 There was a time when every website had a sidebar. Then came the trend to kill them. But the truth is when used well sidebars are incredibly useful. They just got lazy. A good sidebar acts like a station attendant: always off to the side, rarely flashy,
Sidebars That Actually Help Read Post »
Refined, Not Reduced – Navigation Series, Part 2 Your services page might be trying to do too much. If you’ve got 12 packages, 3 discovery options, and something called “Custom Tier X” you might be unintentionally overwhelming visitors who just want to know what you do and how to start. It’s like one of those
Why Your Services Page Feels Like a Diner Menu from 1986 Read Post »
Your website menu isn’t just a list of pages—it’s a compass. A good one guides visitors, builds trust, and helps users find exactly what they need. But when your menu is unclear, crowded, or inconsistent, it becomes a barrier instead of a bridge. After years of working on client websites—both new builds and rescue projects—I’ve
5-Common-Website-Menu-Mistakes-And-How-ToFix-Them Read Post »
When I view my own site from the porch with a tablet, or glance at it from my phone while waiting in line, one thing’s always clear: A good focus in responsive design doesn’t just shrink…it adapts.Focus should shift based on context, not disappear. Responsive design isn’t just technical it’s editorial.It’s about deciding what stays
Focus in Responsive Design: Clarity at Every Size Read Post »
In photography, one of the most powerful tools is selective focus—deliberately keeping only a portion of the image sharp while letting the rest fall softly out of view. The subject stands out. Your eye knows exactly where to go. That’s the metaphor we’re using here—not a Photoshop trick, not a blur effect. We’re talking about
Selective Focus: Why “Blurring” Is a Strategy Read Post »
