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We hear the phrase “Search Engine Optimization” and immediately think of algorithms, rankings, and keywords. We picture a website being scanned, evaluated, and either elevated or buried. But what if we’ve been narrowing the definition too much? What if SEO isn’t just for websites? What if it’s a lens we could use to understand ourselves—how […]
Prologue: The Search Begins Somewhere Else | HyperLynx Studio Read Post »
Episode One: “Saturday Night Frequency Drift” Up in the Signal Tower It was one of those evenings where the air felt heavy enough to slow time. The fog had rolled in before supper and settled around the cabin like it had paid rent. You could still hear the occasional frog down by the edge of
From the Signal Tower at Echo Glen | HyperLynx Studio Read Post »
Back to Past Projects Overview This final chapter is about reconnection, renewal, and choosing to do things differently going forward. By the time Carroll Media Services re-entered the picture, I had been through a full career cycle: the early enthusiasm, the missteps, the wins, and the burnouts. But this time, I didn’t jump in with
Day 7: The Comeback Project – Carroll Media, HyperLynx Studio & Culligan Quench Read Post »
I started thinking about Starlink couple of weeks ago, I spent some time in Cashiers, North Carolina, staying in a cozy rental cabin in the mountains. It was mostly a chance to unplug, get some rest, and enjoy being surrounded by nature. I didn’t plan to do any freelance work—just take a real break. But
Starlink for Small Business Owners: Why I’m Thinking About It After a Mountain Getaway Read Post »
Back to Past Projects Overview Before web content strategy was a career, before WordPress became a household name, and before “blog” was even a word—there was a guy learning HTML on Geocities. That guy was me. This first chapter isn’t about polished work or big results. It’s about how I discovered the web as a
Day 1: Where It Began – The Spark of Web Curiosity Read Post »
How a Catalog Became a Cultural Icon Most product descriptions are boring. • “100% cotton. Machine washable. Available in 3 colors.” But J. Peterman’s writing turned a simple catalog into a story-driven experience. Example: Instead of selling a raincoat, J. Peterman wrote: “Somewhere west of Laramie, a man pulls his collar up against the wind,
The J. Peterman Effect: When Writing Turns a Brand Into a Legend Read Post »
The AI Hype vs. Reality AI is powerful, but it’s not perfect—and over-relying on it can backfire. AI-generated content and automation can create critical errors when there’s no human oversight. From bland website copy to misleading information, AI’s limitations become obvious when real-world consequences are involved. Examples of AI Gone Wrong: • Google’s AI Overviews
When AI Gets It Wrong: The Risks of Over-Reliance Read Post »
How Smart Business Owners Are Using AI to Stay Competitive AI isn’t the future—it’s happening right now. Whether you run a small business or a growing company, AI tools can help you automate tasks, improve customer service, and increase efficiency. Yet, many business owners hesitate to adopt AI because they think it’s too complicated, too
Why AI is No Longer Optional for Businesses Read Post »
Introduction: Why I Had to Rethink My Freelancing Between my full-time job, family, and freelancing, I only have so much time in the day. I needed a way to focus on what actually matters instead of getting lost in endless tasks. That’s when I really leaned into the 80/20 principle—the idea that 80% of the
The 80/20 Freelancer – How I’m Prioritizing Clients, Projects and Life Read Post »
