Advice on freelancing, managing clients, and growing your business
Introduction In today’s fast-paced digital landscape, managing growth effectively has become a vital skill for any small business. With the right strategies in place, you can ensure that your operations remain smooth even as demand skyrockets. This article explores the concept of a spillway in business, a metaphor for managing excess pressure and maintaining control […]
A Dam Good Idea – Day 4: Strengthen the Spillway Read Post »
Focus rituals aren’t set-it-and-forget-it machines. They’re more like gardens: alive, growing — and sometimes, a little unruly. If you’ve ever built a focus ritual that worked beautifully for a while and then quietly collapsed into chaos, you’re not alone. Focus systems are living things. They thrive on awareness, adaptability, and a little curiosity. They die
5 Signs Your Focus Ritual Isn’t Working | HyperLynx Studio Read Post »
In SEO, backlinks are gold. They’re one of the most powerful trust signals a site can have. When other reputable websites link to you, it tells search engines: “This site is worth something. It’s credible. It’s connected.” Now take that idea offline. Who’s linking to you? Who’s vouching for you behind the scenes? And whose
Your Backlinks Are Your People | Hyperlynx Studio Read Post »
Back to Past Projects Overview This final chapter is about reconnection, renewal, and choosing to do things differently going forward. By the time Carroll Media Services re-entered the picture, I had been through a full career cycle: the early enthusiasm, the missteps, the wins, and the burnouts. But this time, I didn’t jump in with
Day 7: The Comeback Project – Carroll Media, HyperLynx Studio & Culligan Quench Read Post »
Back to Past Projects Overview It’s wonderful when the right tools and timing hit. After a long stretch of navigating tough fits and heavier roles, Coffee Shopping Network (CSN) was a breath of fresh air. This was the first time I had the tools, platform, and support to run an e-commerce operation the way I
Day 6: The Right Tools and Timing – CSN & JavaSmart Read Post »
Back to Past Projects Overview Sometimes you’re not a good fit. Either with a full time job or freelance clients. Sometimes, you walk into a job hoping for stability—and find yourself in a role that drains you more than it builds you. That was my experience at D&M Restoration. While the work itself was creative
Day 5: When the Fit isn’t Right Read Post »
? Back to Past Projects Overview This one’s personal. I launched SpinningSilk Multimedia first as a side gig and the moved to a full-time small business with good intentions—but in hindsight, the timing wasn’t right. What started as a creative outlet during a hard season slowly turned into a full-time business I wasn’t prepared to
Day 4: The Side Gig That Should’ve Stayed on the Side – SpinningSilk Multimedia Read Post »
Back to Past Projects Overview Missed Contributions Sometimes you offer your skills and get sidelined. Other times, you find ways to serve behind the scenes. Day 2 of this series is about both. These were moments where I wasn’t always in control, but still found ways to contribute—and learned what kind of collaborator I wanted
Day 2: Missed Contributions but Serving Where I Could Read Post »
Intro Optimizing thoughts – A few years ago, I thought the best way to help businesses was to build them a brand-new website from scratch. And while I absolutely could still do that, I’ve come to realize that my time is limited, and as a one-person operation, I need to make decisions that align with
Why I Switched from “Building Websites” to “Optimizing Them” Read Post »
How Portal Issues in My Day Job Influence My Freelance Work Freelancing can often feel like a solitary journey, but the insights I gain from my day job provide a unique perspective that informs my freelance work. In the digital landscape, where every interaction counts, understanding the nuances of user experience can set a freelancer
How Portal Issues in My Day Job Influence My Freelance Work Read Post »
