Marketing and SEO Tips
A focus in services – There’s a quiet moment that happens just before guests arrive You sweep the porch, check the firewood There’s a quiet moment that happens just before guests arrive at the lodge.Your service offerings should feel the same way. The Problem with Offering Everything Clients want clarity not a buffet. Too many […]
Focus in Services: Let One Offer Lead Read Post »
You don’t need to rank for everything. You don’t need to write a hundred blog posts. You don’t even need a perfect site. You need clarity and a sharp Focus in SEO that knows what to “blur” and what to “sharpen.” The SEO Problem: Too Many Targets Most site owners fall into the trap of
Focus in SEO: The 20% That Drives 80% of Your Traffic Read Post »
Every good SEO strategy ends with data. We look at: What pages are performing Where people are dropping off What needs improvement And what’s actually working (even if it’s not flashy) But real-life analytics aren’t found in spreadsheets or dashboards. They show up in the quiet: How you feel at the end of a day
Analytics for Humans | HyperLynx Studio Read Post »
In SEO, backlinks are gold. They’re one of the most powerful trust signals a site can have. When other reputable websites link to you, it tells search engines: “This site is worth something. It’s credible. It’s connected.” Now take that idea offline. Who’s linking to you? Who’s vouching for you behind the scenes? And whose
Your Backlinks Are Your People | Hyperlynx Studio Read Post »
In the SEO world, we say “Content is king.” It’s not just about what your site says—it’s about whether that content is relevant, helpful, and consistent with what people came for. Well… same goes for you. You might have the clearest values (keywords) in the world. But if your everyday actions, words, and tone don’t
Your Content Is You | HyperLynx Studio Read Post »
In SEO, everything starts with keywords. They help search engines understand what a website is about. They guide the right people to the right place at the right time. But when it comes to your real life—your choices, your work, your relationships—what are you optimizing for? Because whether you realize it or not, your life
Core Values Are Your Keywords | HyperLynx Studio Read Post »
You are optiming websites all the time cleaning up broken links, speeding up page loads, rewriting meta descriptions, and making sure the right people can find us through the right keywords. But what if you looked at yourself the same way? What if you thought about your life—the way you spend time, the way you
What If You Were the Website? A Real World Take on SEO | HyperLynx Studio Read Post »
We hear the phrase “Search Engine Optimization” and immediately think of algorithms, rankings, and keywords. We picture a website being scanned, evaluated, and either elevated or buried. But what if we’ve been narrowing the definition too much? What if SEO isn’t just for websites? What if it’s a lens we could use to understand ourselves—how
Prologue: The Search Begins Somewhere Else | HyperLynx Studio Read Post »
This wasn’t the series I originally planned to write. But looking back, I’m glad I followed the impulse to shift gears. Because after writing about myths, misconceptions, overlooked details, and tool support, one thing became clear: SEO isn’t about tricks. It’s about clarity. Clarity in your content, your structure, your goals — and how all
5 Lessons Learned From a Week of SEO | HyperLynx Studio Read Post »
If you’ve ever told yourself, “I don’t need an SEO plugin — WordPress is already built for SEO,” you’re not totally wrong… but you’re not completely right either. This belief is one of the biggest half-truths I run into — especially among small business owners and DIY site builders. What WordPress Gets Right (Out of
Isn’t WordPress Already Good at SEO? | HyperLynx Studio Read Post »
