Marketing And SEO Tips Archives - Page 3 Of 3

AI Can’t Think for You: Writing as a Tool for Deep Learning

ByJ Patrick Greer March 18, 2025April 23, 2025

AI is great at organizing information, but it doesn’t think—it processes. In today’s fast-paced digital world, understanding AI-ready web design is essential for staying competitive. As more businesses adopt AI technologies, web design must evolve to accommodate these changes. Learning how to integrate AI into your web design not only improves the user experience but…

Ethical Design & UX – The Anti-Dark Pattern Movement

ByJ Patrick Greer March 12, 2025April 4, 2025

The End of Manipulative Design In 2025, ethical design isn’t just a preference—it’s becoming a legal and competitive necessity. Dark patterns—deceptive UI tactics that trick users into unintended actions—are facing increased scrutiny from regulators and consumers alike. Ethical UX design is now a key differentiator for brands that want to build trust and long-term customer…

Web Design | Content Creation Strategies | E-Commerce | Marketing and SEO Tips

Conversion Series – Part 3: Why D&M Restoration Never Hit Its Online Potential but….

ByJ Patrick Greer February 26, 2025February 27, 2025

D&M Restoration was a fascinating place—a workshop where vintage car parts got a new lease on life. The website showed the craftsmanship, but most conversions happened over the phone, not online. It wasn’t a failure—just a choice. The owner preferred advertising in niche magazines, where classic car enthusiasts found him. He understood his audience, and…

Web Design | automation tools and tips | Freelancing | Portfolio | Search and SEO Tips

Why I Switched from “Building Websites” to “Optimizing Them”

ByJ Patrick Greer February 21, 2025April 26, 2025

Intro Optimizing thoughts – A few years ago, I thought the best way to help businesses was to build them a brand-new website from scratch. And while I absolutely could still do that, I’ve come to realize that my time is limited, and as a one-person operation, I need to make decisions that align with…

Web Design | Content Creation Strategies | Marketing and SEO Tips

The 80/20 Guide to Website Optimization: Where to Start for Maximum Impact

ByJ Patrick Greer February 3, 2025April 23, 2025

Optimize your website with the 80/20 rule—small changes in navigation, speed, and mobile design can make a big impact. Focus on what matters for better performance and user experience.

Photography | Marketing and SEO Tips

How to Choose the Right Style of Photography for Your Brand – Part 2

ByJ Patrick Greer January 28, 2025April 4, 2025

Every brand has a unique personality, and photography should amplify it. Over my career, I’ve helped countless businesses find their visual identity, including Carroll Media. Their brand needed to feel approachable. It also needed to be professional. We focused on clean, sharp visuals. These visuals reflected their values without feeling overly formal. The key to…

Close up of camera over black background

Photography | Content Creation Strategies | Creativity | Marketing and SEO Tips | Web Design

Why Photography Matters for Your Brand – Part 1

ByJ Patrick Greer January 27, 2025April 4, 2025

Photography has been at the heart of my work since the mid-1990s. Over the years, I’ve seen countless brands transform their image. They did this not through a complete overhaul, but by elevating the visuals that represent them. One recent example was my work with Carroll Media. There, high-quality photography brought their website to life….