Visuals
Definition
Visuals are any non-text elements used on a website to support communication, understanding, and decision-making, including images, graphics, icons, diagrams, and visual indicators.
Visuals exist to clarify meaning, not to decorate pages.
Purpose
Effective visuals help:
• Communicate information quickly
• Reinforce key messages
• Reduce cognitive load
• Build trust and credibility
• Guide attention and user flow
Visuals should always support the page goal.
Common Visual Types
• Photography and images
• Icons and symbols
• Diagrams and process visuals
• Charts and comparison graphics
• UI elements and visual cues