Structure
Definition
Structure refers to how a website’s pages, content, and navigation are organized and connected.
Structure determines how easily users and search engines understand the site as a whole.
Purpose
Clear structure helps:
• Make content easy to find
• Reduce confusion and cognitive load
• Support navigation and user flow
• Improve crawlability and SEO
• Simplify long-term site maintenance
Strong structure creates clarity before design or content polish.
Common Structural Elements
• Page hierarchy and parent/child relationships
• Navigation and menu organization
• URL structure
• Internal linking patterns
• Content grouping and categorization