Site Speed
Definition
Site speed refers to how quickly a website loads and responds to user interactions, including page load time, visual readiness, and interactive responsiveness.
Speed affects both how a site feels to users and how it is evaluated by search engines.
Purpose
Good site speed helps:
• Reduce bounce rates
• Improve user experience
• Increase engagement and conversions
• Support search engine rankings
• Build trust and credibility
Speed is a baseline requirement, not an enhancement.
Common Speed Factors
• Image size and compression
• Script and plugin weight
• Hosting performance
• Caching and asset delivery
• Mobile load behavior