Site Scan
Definition
A site scan is a structured review of a website that identifies usability, performance, structure, and visibility issues using a combination of tools and human evaluation.
A site scan focuses on finding problems and opportunities quickly, not producing exhaustive reports.
Purpose
A site scan helps:
• Detect hidden issues affecting performance or conversion
• Surface high-impact fixes
• Reduce guesswork before making changes
• Prioritize work based on evidence
• Establish a clear starting point for improvement
A scan answers “what needs attention first?”
Common Scan Areas
• Page clarity and structure
• Navigation and user paths
• Mobile usability
• Performance and load behavior
• Search visibility and indexing signals