SEO (Search Engine Optimization)
Definition
SEO is the practice of improving a website’s visibility in search engines by helping them understand the site’s content, structure, and relevance to user searches.
SEO focuses on clarity and signals, not tricks.
Purpose
Effective SEO helps:
• Increase qualified organic traffic
• Improve discoverability of content and services
• Align site language with how users search
• Support long-term visibility and authority
• Complement usability and user experience
SEO works best when paired with strong UX.
Common SEO Areas
• Page structure and headings
• Keywords and search intent alignment
• Internal linking and site hierarchy
• Technical indexing and crawlability
• Page performance and mobile readiness