Images
Definition
Images are visual assets used on a website to support understanding, reinforce messaging, and improve user experience.
Images should clarify, not decorate.
Purpose
Effective images help:
• Communicate ideas quickly
• Build trust and credibility
• Support content comprehension
• Improve visual hierarchy
• Guide user attention
Images work best when they serve a clear role.
Common Image Types
• Photography (product, lifestyle, team, environment)
• Illustrations and icons
• Diagrams and charts
• Screenshots and UI examples
• Background or supporting visuals