Analytics
Definition
Analytics is the collection and analysis of data that shows how visitors interact with a website, including what they view, click, ignore, and where they leave.
Analytics focuses on behavior, not opinion.
Purpose
Analytics helps:
• Understand how users actually use a site
• Identify friction, drop-offs, and confusion
• Measure what is working and what is not
• Prioritize improvements based on evidence
• Reduce guesswork in decisions
Analytics turns activity into insight.
Common Analytics Signals
• Traffic sources and entry pages
• Page views and time on page
• Bounce and exit rates
• Conversion and goal completion
• User paths and return visits