AI Helps Businesses Build Better Customer Relationships (Without Extra Work) If you’ve ever wished you could clone yourself to handle customer questions, emails, and follow-ups, AI is basically that—minus the ethical dilemmas and sci-fi horror potential. In a world where consumers are bombarded with choices, the ability to connect with customers on a personal level […]
How AI Can Improve Customer Engagement & Retention Read Post »
How Smart Business Owners Are Using AI to Stay Competitive AI isn’t the future—it’s happening right now. Whether you run a small business or a growing company, AI tools can help you automate tasks, improve customer service, and increase efficiency. Yet, many business owners hesitate to adopt AI because they think it’s too complicated, too
Why AI is No Longer Optional for Businesses Read Post »
Freelancing is all about consistency and developing habits, whether it’s building your portfolio, networking, or refining your skills. But let’s be honest: motivation fades, distractions pile up, and big goals can feel overwhelming. The key to overcoming these challenges lies in establishing strong habits and workflows that keep you on track, even during tough times.
How Atomic Habits Can Transform Your Freelance Workflow Read Post »
D&M Restoration was a fascinating place—a workshop where vintage car parts got a new lease on life. The website showed the craftsmanship, but most conversions happened over the phone, not online. It wasn’t a failure—just a choice. The owner preferred advertising in niche magazines, where classic car enthusiasts found him. He understood his audience, and
Conversion Series – Part 3: Why D&M Restoration Never Hit Its Online Potential but…. Read Post »
Intro Optimizing thoughts – A few years ago, I thought the best way to help businesses was to build them a brand-new website from scratch. And while I absolutely could still do that, I’ve come to realize that my time is limited, and as a one-person operation, I need to make decisions that align with
Why I Switched from “Building Websites” to “Optimizing Them” Read Post »
How Portal Issues in My Day Job Influence My Freelance Work Freelancing can often feel like a solitary journey, but the insights I gain from my day job provide a unique perspective that informs my freelance work. In the digital landscape, where every interaction counts, understanding the nuances of user experience can set a freelancer
How Portal Issues in My Day Job Influence My Freelance Work Read Post »
Introduction: Why I Had to Rethink My Freelancing Between my full-time job, family, and freelancing, I only have so much time in the day. I needed a way to focus on what actually matters instead of getting lost in endless tasks. That’s when I really leaned into the 80/20 principle—the idea that 80% of the
The 80/20 Freelancer – How I’m Prioritizing Clients, Projects and Life Read Post »
Ever feel like tech folks just make up words for fun? You’re not alone. The world of websites is filled with terms that sound more like items on a questionable restaurant menu than actual features. But as goofy as they may sound, these things matter—especially if you want your website to actually work for you
10 Website Features with Weird Names You Should Know Read Post »
Optimize your website with the 80/20 rule—small changes in navigation, speed, and mobile design can make a big impact. Focus on what matters for better performance and user experience.
The 80/20 Guide to Website Optimization: Where to Start for Maximum Impact Read Post »
Mastering digital tools effectively requires more than just setting them up; it’s about creating a routine that ensures consistent growth and progress. Here’s how to build habits and systems that help you stay on track. Step 1: Establish a Daily Digital Check-In Start your day with a quick review of your digital tools: Step 2:
