In the SEO world, we say “Content is king.”
It’s not just about what your site says—it’s about whether that content is relevant, helpful, and consistent with what people came for.
Well… same goes for you.
You might have the clearest values (keywords) in the world.
But if your everyday actions, words, and tone don’t reflect them… no one will believe the headline.
You Are the Message
Think of your daily life as content publishing:
Conversations with coworkers? That’s live content. Emails you send? That’s on-page copy. How you show up to meetings, how you answer your phone, how you handle stress? That’s all UX.
What you say, how you say it, and whether it matches your values—that’s your real-world content strategy.
Consistency Builds Trust
One of the biggest reasons websites lose traffic?
Mixed signals.
They say they’re about one thing, but the content says otherwise.
Or worse—there’s a homepage promise, but nothing useful behind the click.
People do the same.
When your actions don’t match your intentions, others pick up on it—even if you mean well.
And just like SEO penalizes clickbait, real-world relationships don’t respond well to inconsistency either.
Tune Your Content
Ask yourself:
Does my tone match the energy I want to bring? Do I communicate clearly, or am I sending “mixed meta tags” all day long? Am I oversharing, undersharing, or just auto-publishing noise?
This isn’t about perfection.
It’s about alignment—between your values and how they show up.
Quick Check-In
Here’s a reflective practice for today:
Pick one conversation, one message, and one action.
Ask: “Did that reflect who I say I am?”
If yes, great—you’re optimizing well.
If not, good news: you noticed. That’s where real SEO starts.
Recommended Resource
If you want to go deeper on this idea, check out Show Your Work by Austin Kleon (affiliate link).
It’s a short, punchy book about sharing your process and becoming more intentional with what you put out into the world—perfect if your “content” feels stuck or scattered.
Real World Personal SEO – Full Series
Day 1: What If You Were the Website?
Day 2: Core Values Are Your Keywords
Day 3: Your Content Is You
Day 4: Site Speed and You
Day 5: Your Backlinks Are Your People
Day 6: Systems Are Your Technical SEO
Day 7: Analytics for Humans
