Content Editing and Refinement

Content Editing and Refinement

Ethical design & ux – the anti-dark pattern movement
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Ethical Design & UX – The Anti-Dark Pattern Movement

ByJ Patrick Greer

The End of Manipulative Design In 2025, ethical design isn’t just a preference—it’s becoming a legal and competitive necessity. Dark patterns—deceptive UI tactics that trick users into unintended actions—are facing increased scrutiny from regulators and consumers alike. Ethical UX design is now a key differentiator for brands that want to build trust and long-term customer…

Graphic design and ux
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The Intersection of Graphic Design & UX in 2025

ByJ Patrick Greer

Why UX and Graphic Design Are More Intertwined Than Ever Graphic design and user experience (UX) design have always been closely related, but in 2025, they are more intertwined than ever. The evolution of digital platforms, artificial intelligence, and changing user expectations have blurred the lines between aesthetics and functionality. Today, a website or app…

How ai can improve customer engagement & retention
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How AI Can Improve Customer Engagement & Retention

ByJ Patrick Greer

AI Helps Businesses Build Better Customer Relationships (Without Extra Work) If you’ve ever wished you could clone yourself to handle customer questions, emails, and follow-ups, AI is basically that—minus the ethical dilemmas and sci-fi horror potential. In a world where consumers are bombarded with choices, the ability to connect with customers on a personal level…

Why i switched from “building websites” to “optimizing them”
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Why I Switched from “Building Websites” to “Optimizing Them”

ByJ Patrick Greer

Intro Optimizing thoughts – A few years ago, I thought the best way to help businesses was to build them a brand-new website from scratch. And while I absolutely could still do that, I’ve come to realize that my time is limited, and as a one-person operation, I need to make decisions that align with…

The 80/20 freelancer – how i’m prioritizing clients, projects and life
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The 80/20 Freelancer – How I’m Prioritizing Clients, Projects and Life

ByJ Patrick Greer

Introduction: Why I Had to Rethink My Freelancing Between my full-time job, family, and freelancing, I only have so much time in the day. I needed a way to focus on what actually matters instead of getting lost in endless tasks. That’s when I really leaned into the 80/20 principle—the idea that 80% of the…

10 website features with weird names you should know
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10 Website Features with Weird Names You Should Know

ByJ Patrick Greer

Ever feel like tech folks just make up words for fun? You’re not alone. The world of websites is filled with terms that sound more like items on a questionable restaurant menu than actual features. But as goofy as they may sound, these things matter—especially if you want your website to actually work for you…

Beyond seo: how ai is reshaping the way websites get found
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Beyond SEO: How AI is Reshaping the Way Websites Get Found

ByJ Patrick Greer

Introduction: SEO is Changing—So Should We I’ve always loved exploring new technology and staying ahead of the curve. AI isn’t just the next big thing—it’s already here, shaping how search engines, voice assistants, and smart algorithms process websites. That’s why I’ve shifted my focus. Instead of chasing outdated SEO tactics—keyword stuffing, algorithm-guessing—I’ve started thinking:How do…

Video editor working, location unknown
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Editing Tips to Elevate Your Brand Photography – Part 4

ByJ Patrick Greer

Even the best photos can gain from a little editing. Over my years of experience, I’ve learned how subtle adjustments can significantly improve an image. Enhancing lighting, cropping, or tweaking colors can take an image from good to great. When I worked on Carroll Media’s project, editing played a pivotal role in creating a polished…