Content Editing And Refinement Archives

Analytics for Humans

ByJ Patrick Greer April 27, 2025April 22, 2025

Every good SEO strategy ends with data. We look at: What pages are performing Where people are dropping off What needs improvement And what’s actually working (even if it’s not flashy) But real-life analytics aren’t found in spreadsheets or dashboards. They show up in the quiet: How you feel at the end of a day…

Isn’t WordPress Already Good at SEO?

ByJ Patrick Greer April 17, 2025April 17, 2025

If you’ve ever told yourself, “I don’t need an SEO plugin — WordPress is already built for SEO,” you’re not totally wrong… but you’re not completely right either. This belief is one of the biggest half-truths I run into — especially among small business owners and DIY site builders. What WordPress Gets Right (Out of…

SEO Myth busting in 2025: 5 Misconceptions That Refuse to Die

ByJ Patrick Greer April 15, 2025April 17, 2025

We’ve come a long way from stuffing keywords into footers and chasing directory backlinks like it’s 2007. But even now — in the age of AI tools, voice assistants, and smarter algorithms — some SEO myths still hang around like spam in a Gmail folder. Since this week I’m focusing entirely on real, useful SEO…

Day 7: The Comeback Project – Carroll Media, HyperLynx Studio & Culligan Quench

ByJ Patrick Greer April 13, 2025April 8, 2025

Back to Past Projects Overview This final chapter is about reconnection, renewal, and choosing to do things differently going forward. By the time Carroll Media Services re-entered the picture, I had been through a full career cycle: the early enthusiasm, the missteps, the wins, and the burnouts. But this time, I didn’t jump in with…

Day 6: The Right Tools and Timing – CSN & JavaSmart

ByJ Patrick Greer April 12, 2025April 26, 2025

Back to Past Projects Overview It’s wonderful when the right tools and timing hit. After a long stretch of navigating tough fits and heavier roles, Coffee Shopping Network (CSN) was a breath of fresh air. This was the first time I had the tools, platform, and support to run an e-commerce operation the way I…

Day 5: When the Fit isn’t Right

ByJ Patrick Greer April 11, 2025April 7, 2025

Back to Past Projects Overview Sometimes you’re not a good fit. Either with a full time job or freelance clients. Sometimes, you walk into a job hoping for stability—and find yourself in a role that drains you more than it builds you. That was my experience at D&M Restoration. While the work itself was creative…

Day 4: The Side Gig That Should’ve Stayed on the Side – SpinningSilk Multimedia

ByJ Patrick Greer April 10, 2025April 8, 2025

? Back to Past Projects Overview This one’s personal. I launched SpinningSilk Multimedia first as a side gig and the moved to a full-time small business with good intentions—but in hindsight, the timing wasn’t right. What started as a creative outlet during a hard season slowly turned into a full-time business I wasn’t prepared to…

Day 3: Systems Thinking Before I Had the Words – From Admin to Architect

ByJ Patrick Greer April 9, 2025April 8, 2025

Back to Past Projects Overview The Start of Systems thinking – Some jobs stretch you in unexpected directions. You’re hired for one thing, but end up wearing five hats—and somewhere in the middle, you realize you’re building more than just tasks. You’re building systems. That’s what happened during my time at Outreach North America (ARP…

Day 2: Missed Contributions but Serving Where I Could

ByJ Patrick Greer April 8, 2025April 8, 2025

Back to Past Projects Overview Missed Contributions Sometimes you offer your skills and get sidelined. Other times, you find ways to serve behind the scenes. Day 2 of this series is about both. These were moments where I wasn’t always in control, but still found ways to contribute—and learned what kind of collaborator I wanted…

Day 1: Where It Began – The Spark of Web Curiosity

ByJ Patrick Greer April 7, 2025April 7, 2025

Back to Past Projects Overview Before web content strategy was a career, before WordPress became a household name, and before “blog” was even a word—there was a guy learning HTML on Geocities. That guy was me. This first chapter isn’t about polished work or big results. It’s about how I discovered the web as a…