We’ve come a long way from stuffing keywords into footers and chasing directory backlinks like it’s 2007. But even now — in the age of AI tools, voice assistants, and smarter algorithms — some SEO myths still hang around like spam in a Gmail folder.
Since this week I’m focusing entirely on real, useful SEO insight, I wanted to start by clearing the air.
Table of Contents
“AI Is Replacing SEO”
Let’s get this one out of the way: AI is changing SEO, not replacing it.
Yes, AI tools (including the one writing this with me) can help generate ideas, structure content, and optimize metadata. But search engines still need clear signals — titles, structure, authority, links — to decide what to rank and why.
In fact, the rise of AI means SEO matters more than ever. You’re competing with more content, faster production, and more noise. SEO is what keeps your content discoverable and relevant.
2. “Voice Search Will Replace Text-Based Search”
Voice search is definitely growing, especially on mobile. But it’s not replacing traditional search — it’s reshaping how we ask questions.
SEO for voice still relies on:
Clean, conversational language Fast-loading pages Structured data that helps machines understand your content
So no, voice search won’t kill SEO — but it will reward those who write clearly, naturally, and with the user’s intent in mind.
3. “Just Write Great Content and You’ll Rank”
It’s a nice idea. And it’s partly true. But it’s like saying “just build a great product and people will buy it.”
Without discoverability, even the best content stays buried.
Ranking still depends on:
Technical structure (how your site is built) Internal linking On-page optimization (titles, descriptions, formatting) External signals like backlinks
You need both: great content and smart structure.
4. “WordPress Is Already Optimized for SEO”
It’s common to hear people say “WordPress is SEO-friendly out of the box.” That’s not wrong — but it’s incomplete.
What WordPress does well:
Clean URLs Blog-first structure Easy theming
What it doesn’t do without help:
Add structured data Monitor broken links Suggest keywords or readability improvements Customize social previews Handle redirects
That’s why plugins like Rank Math PRO exist. They turn WordPress into a real SEO toolkit — not just a blank canvas.
5. “SEO Is Dead” (Again?)
SEO is “dead” every few years, usually because someone wants clicks or wants to sell a shortcut.
But as long as people are searching for answers, there will be value in helping them find the right ones.
The techniques evolve. The algorithms change. But the goal stays the same: connect people to what they’re really looking for.
Coming Up Next…
In tomorrow’s post, I’ll break down what Rank Math PRO actually checks for — and why it’s probably more than you think. Spoiler: it’s not just keywords and meta tags.
If you’ve ever wondered what a smart SEO plugin really does behind the scenes, you’ll want to see it.
