You don’t need to rank for everything.
You don’t need to write a hundred blog posts.
You don’t even need a perfect site.
You need clarity and a sharp Focus in SEO that knows what to “blur” and what to “sharpen.”
Table of Contents
The SEO Problem: Too Many Targets
Most site owners fall into the trap of trying to optimize everything and not having a focus in SEO:
Every page Every keyword Every post they’ve ever written
What they end up with is a bloated, busy site that ranks poorly, loads slowly, and confuses both visitors and Google.
It’s the SEO equivalent of over-sharpening every corner of a photo.
What You Should Be “Sharpening” Instead
Just like selective focus in photography, great SEO comes from choosing one clear subject and letting everything else fall into the background.
Caption:
This is what most websites look like: a few pages drive the majority of traffic. The rest? Useful for support but not where your energy should go first.
Focus on:
Your top 3–5 high-intent pages Keywords that align with what you actually offer Metadata that’s written like an invitation, not a formality Internal links that guide visitors toward conversion
SEO Tools I Recommend
Rank Math Pro — My favorite all-in-one plugin for smart SEO structure and on-page clarity. Google Search Console: The most honest data about what’s actually working. Keywords Everywhere or Ubersuggest: Easy keyword research tools for shaping your content focus.
Book Recommendation
They Ask, You Answer by Marcus Sheridan
One of the best books for creating content that answers real questions and ranks because of it. Highly recommended for business owners and freelancers alike.
What to “Blur” / What to “Sharpen”
“Blur”: Low-traffic blog posts, vague SEO targets, half-finished ideas “Sharpen”: High-intent keywords, cornerstone pages, smart internal links, page goals
Call to Action
Take 5 minutes to log into Google Search Console or your analytics tool of choice.
Look at your top 3 pages by traffic.
Ask yourself:
Are you supporting those? Or spreading your energy too thin?
Want help reviewing your SEO focus or restructuring your most valuable pages?
[Reach out here] or [schedule a quick SEO clarity session].
Coming Up Next:
In the next post, we’ll turn to content and how writing with a wide aperture makes your message finally land.
Need Help Sharpening Your Website?
If you’re feeling stuck or unsure about how your site is performing—whether it’s structure, clarity, or SEO—I offer focused support for WordPress, content, and digital strategy.
- Quick-turnaround site tune-ups
- Full redesigns with SEO built in
- Content help, structure fixes, and custom templates