UX (User Experience)
Definition
UX refers to how people experience and interact with a website, including how easy it is to understand, navigate, and use to accomplish a goal.
UX focuses on clarity, ease, and reducing friction.
Purpose
Good UX helps:
• Make information easy to find
• Reduce confusion and effort
• Improve engagement and trust
• Support conversions and task completion
• Create a calm, predictable experience
UX is about how the site feels to use, not just how it looks.
Common UX Areas
• Navigation and page flow
• Content clarity and hierarchy
• Mobile usability
• Interaction feedback (buttons, forms, states)
• Accessibility and readability