Simplification
Definition
Simplification is the process of reducing complexity in a website by removing, combining, or clarifying elements that create confusion, friction, or unnecessary maintenance.
Simplification is about focus, not reduction for its own sake.
Purpose
Simplification helps:
• Make decisions easier for visitors
• Reduce cognitive load
• Clarify services and messaging
• Improve navigation and conversion paths
• Lower ongoing maintenance effort
Simpler sites are easier to understand, manage, and improve.
Common Simplification Areas
• Service offerings and page structure
• Navigation menus and page hierarchy
• Duplicate or overlapping content
• Calls to action and user paths
• Visual and layout clutter